We recently had the privilege of interviewing Prakash Krishnamurthy, CSO of FVC. With a vision to empower and create potential career opportunities, Prakash has achieved immense professional growth over these years while perfectly blending leadership and business growth specialists and inspiring many.
Prakash Krishnamurthy played a crucial role in uplifting and establishing FVC in its current position as a promising organization. His operational expertise extends from Consulting and Advisory to Strategy and Alliance. In this interview, the CSO shares profound insights about the organization’s transformation, the role of technology, carbon emissions, and urban planning.
Core Activities Of FVC
We started the interview by asking, “What are your organization’s core businesses and activities?”
Prakash Krishnamurthy shared, “FVC is a 20+-year-old organization operating in the Information technology(IT) space. Our core business activity is Value-added distribution. To remain a true VAD, we have been focused on introducing niche and upcoming technologies in the MEA region.
FVC has diversified its operational activities into 4 divisions – Unified collaboration & communication (UCC), audio-visuals (AV), Cybersecurity and Artificial Intelligence (AI), and cloud. Today, FVC is considered a highly reputed distribution entity conducting business in nearly 50+ countries with local offices in key regions across the MEA territory.”
Performance Over the Years
We were intrigued to learn about their business performance. So, we asked, “How would you characterize the key enablers positively influencing your business in the regional environment?”
Prakash Krishnamurthy shared, “Our performances are driven by our strong and motivated force of 95+ sales and presales team members. Our competencies are visible through our prestigious vendor affiliations through whom we introduce upcoming and innovative technologies. Finally, our execution capabilities are based on the governance of our vast channel partner community of nearly 650 resellers spanning the Middle East and Africa region.”
With a business’s global expansion, embracing the existing diversity is crucial to ensure its success. So, we asked, “Do you believe there has been an increase in awareness of diversity and its positive role in the workplace?”
Prakash Krishnamurthy responds, “FVC’s work environment has always been prevalent with various Ethnic and cultural backgrounds. Diversity drives creativity and innovation. Internally, this has improved employee retention and helped us to teach loyalty, respect, and value among the complete workforce. As a result, FVC has been accredited with awards like – “Dream Company to Work for IT Sector 2022” and “Emerging IT Company of the Year 2022”.Recently, our Global HR head has been recognized as a “Middle East Women leader” by the World Leadership Congress Awards.”
Fostering Faster Growth
Technology has an inevitable role regardless of the kind of business. So, we asked Prakash Krishnamurthy, “What is, in your opinion, the strategic role of technology in driving business growth?”
Prakash Krishnamurthy shared, “Technology has been a facilitator and an automation weapon for companies since the last 100 years. The tenacity of technology helps increase the efficiency of systems, products, and services. FVC’s UCC and AV business helps save cost, time, connecting, and collaborating with ease and convenience.
FVC’s cybersecurity division has been the fortress of defense for many large companies and has helped foster growth and stability. Finally, the AI & Cloud division is focused on guiding enterprises to envisage and enhance their futuristic vision and competencies.”
Simplifying Urban Plannings
We further asked, “What is the role of technologies in strengthening urban resilience impacted by severe weather conditions? How can digital technology simplify urban planning and processes?”
Prakash Krishnamurthy continued, “Technologies have always been paramount in establishing resilient urban infrastructure and communities. Technologies help most corporate enterprises, and manufacturing companies reduce the negative environmental impact of severe weather conditions and operational activities. Urban cities have initiated efforts to customize products and services based on regional capacity and ecological necessity.
Currently, most organizations are investing efforts, time, and money to attain their digital transformation objectives. This will allow governments to monitor sustainable business practices, leading to the adoption of greener technologies. At FVC, we have initiated several approaches that can help businesses attain sustainable goals and reduce carbon footprints.”
We were curious to learn about the approaches adopted by Prakash Krishnamurthy’s company to handle carbon emissions. So, we asked, “What is the best advice for companies to tackle urban carbon emissions?”
“One of the most basic initiatives companies can undertake is to participate in the “Earth Hour initiative” of the government – which will help save an immense amount of energy. Companies that have focused on reducing energy consumption have reduced energy bills but also can decrease environmental burden. Online meetings, implementing software processes to attain predictive maintenance, and choosing environmentally conscious vendors have been the priorities of FVC’s campaigns and events.
Adopting greener technologies and investing in digital transformation initiatives can help companies contribute to reducing carbon emissions. Digital transformation has helped to dramatically reduce carbon emissions in waste management, building management, transport, and public services.” Prakash replied.
A Glimpse Of FVC’s Journey
To learn more about FVC’s transformation journey, we asked, “How would you describe your organization’s business or digital transformation journey?”
Prakash Krishnamurthy responds, “FVC is a value-added distribution (VAD) platform with an extensive portfolio of green technologies. Over the last 2 decades, our videoconferencing and AV systems have been reducing the burden of human impacts on the environment. These technologies are helping organizations to fight sustainability and globalization challenges.
Companies like Microsoft Teams, Zoom, Google, etc can reduce their carbon footprint by 94 per cent with their platform of online conferences. FVC’s Cybersecurity and Artificial Intelligence divisions extend transformational upliftment to enterprises and government entities by participating in cloud initiatives and securing data and compliance regulations.”
Unlocking Major Initiatives
We were interested to learn about the initiatives taken by Prakash Krishnamurthy to transform FVC. So, we asked, “Describe any ongoing, completed, or planned digital or business transformation initiatives.”
Prakash Krishnamurthy shared, “Over the last 20+ years, we have completed more than 2000 deployments in industry sectors like Oil & gas, Education, Manufacturing, Banking, Service providers, healthcare, and small and medium enterprises. Through our technologies, we have contributed to society by enhancing educational reach and impacts, reducing carbon emissions due to travel reductions, supporting government organizations by fortifying their environment and boosting digital transformation initiatives. As of today, we are investing efforts and time in the healthcare and manufacturing industries to intensify efficiency and agility by availing them of the latest technologies.”
Impact On The Business
“What was your most significant contribution to your company in 2022, and how did it impact or influence the business?”
Prakash Krishnamurthy responds, “In the year 2022, FVC’s Unified collaboration and communication (UCC) offerings have been the most pivotal contributor towards reducing carbon emissions by saving the cost of travel. Similarly, in 2022, our Audio-visual solutions have helped companies reduce energy consumption and noise suppression to build environment-friendly auditoriums and conference rooms.
Our cybersecurity division has contributed immensely to organizations in their journey toward attaining a high level of cyber resilience. However, our AI & Cloud Division is evolving, and the achievements have not had a substantial impact.”
Plans We Asked Prakash Krishnamurthy
We ended the interview by asking, “What is your organization’s plan for 2024? How do you intend to use technology to advance the business?”
“We do have exceptional plans for the year 2024. Internally, we build practices to empower team members and create influential leaders. We have also taken the initiative to increase our women workforce from 24% to 35% in the next 2 years.
We are a technology company constantly enforcing technology usage internally to establish processes and automation. However, from a business perspective, we are keen to enhance our portfolio in areas where we can cater to healthcare, retail, and manufacturing sectors. We have a solid plan to attain a 35% growth in the year 2023, and hopefully, with such phenomenal growth, we hope to contribute to the betterment of society and humanity.” Prakash concluded.
Connect with Prakash Krishnamurthy on LinkedIn.