Zara Pulls A New Advertisement From Their Website In Response To Calls For A Boycott Of Gaza Over The Campaign's "mocking" Of Victims.

After some pro-Palestine activists called for a boycott of the fashion company, Zara removed an advertisement campaign on Monday off the first page of its website and app. The campaign featured statues shrouded in white and mannequins with missing limbs.

Zara’s parent company, Inditex, stated that the modification was a standard part of their content refresh process. The “Atelier” collection was designed in July, and the images were taken in September, the company stated, without responding to the calls for a boycott. After October 7, Israel and Hamas went to war.

Tens of thousands of people commented on the images on Zara’s Instagram account, many of which included Palestinian flags, and “#Boycott Zara” became popular on texting app X.

A model is seen carrying a white-clad mannequin in one of the pictures, a bust is seen lying on the ground in another, and a mannequin without arms is shown in yet another. Some who saw them stated they looked like images of dead bodies in white shrouds in Gaza.

At the collection’s December 7 debut, Zara stated that the line was influenced by men’s tailoring from earlier eras. The images seem to depict an artist’s workspace complete with ladders, packing boxes, wooden crates, cranes, and overall-clad helpers.