Floorworld & Standard Turf: A Game-Changing Partnership in the Middle East’s Flooring Industry
The Middle East’s flooring industry is witnessing a significant shift with the announcement of a strategic partnership between Floorworld, the largest flooring company in the region, and Standard Turf, a global leader in artificial grass manufacturing based in Dubai. This collaboration is expected to redefine artificial grass solutions across the GCC, offering a fresh approach to both residential and commercial projects by merging premium quality with unrivalled industry expertise.
The Strength of Collaboration
Since its inception in 2009, Floorworld has established itself as a dominant force in the flooring market, offering a wide range of products, from wood and laminate to vinyl, carpets, and now decking & artificial grass. The company has built a reputation based on its commitment to quality, value, and exceptional customer service. With an expansive network of suppliers across the region, Floorworld has consistently delivered high-quality products at competitive prices, catering to diverse customer needs.
Partnering with Standard Turf, the only FIH-certified manufacturer in the MENA region, elevates Floorworld’s offerings to new heights. Known for their innovative, high-performance products, Standard Turf has made a name for itself across sectors such as sports, landscaping, and pet-friendly artificial grass. Their vertically-integrated manufacturing process ensures excellence at every stage, from raw material to the final product, positioning them as a global leader in synthetic turf solutions.
Expanding Reach Across the GCC
This partnership is poised to revolutionize the availability of premium quality artificial grass across the GCC. By leveraging Floorworld’s vast distribution network, Standard Turf’s products will now be more accessible to a broader consumer market, spanning from luxury hotels and commercial complexes to private residences. This collaboration also aligns with Standard Turf’s strategy to scale up production and expand its direct-to-consumer model in the region.
As demand for high-quality artificial grass continues to rise, this partnership will enable both companies to meet the needs of a rapidly growing market. With Floorworld’s well-established showrooms and e-commerce platforms, customers across the GCC can now access Standard Turf’s state-of-the-art products more easily than ever before.
A Vision for the Future
At the core of this partnership is a shared vision—delivering the highest quality solutions that enhance living and working environments. By combining Standard Turf’s cutting-edge approach to artificial grass with Floorworld’s customer-first philosophy, this collaboration promises to set new standards for the industry. Whether it’s a football field, a landscape project, or a residential garden, the union of these two industry giants ensures that customers receive top-tier products backed by expertise and superior craftsmanship.
As the partnership progresses, both Standard Turf and Floorworld are committed to driving innovation and growth, setting a new benchmark for artificial grass solutions across the region. This partnership is not just about transforming spaces; it’s about shaping a future where high-quality, sustainable artificial grass products are readily available to customers across the Middle East.
For press inquiries:
Standard Carpets IND LLC
Dubai Industrial City
Dubai, United Arab Emirates
Website: www.standardturf.com
