The awareness of dead sea-related products needs to be spread worldwide. It’s an essential factor, and there are so many products that are being used as well. We came across C-PRODUCTS, a brand under a leading manufacturer and exporter of natural health and beauty products from the Dead Sea, Universal Labs Ltd. located in Amman – Jordan.
To know more about this unique concept, we interviewed Dr. Osama Qutaishat, the CEO of the brand C-PRODUCTS. He has exceptional leadership (we could notice that during our interview).
Our first question to Dr. Osama Qutaishat was about his company’s formation idea.
“What’s the idea behind Your Company?” we asked.
“Our main idea was to manufacture and supply a full range of skin care and spa products based on ingredients from the Dead Sea under the brand name C-PRODUCTS to worldwide customers. This idea was the formation of the pillar for C-PRODUCTS and through hard work, here we are, providing more and more products and into the business for over 33 years.” said Dr. Osama Qutaishat.
We also wanted to know the start of this exceptional journey. When we asked Osama how it all began, he said, “We started in 1989, and it was a very tough beginning.”
We also asked Osama for his advice to beginners so that they can also take inspiration from this and start their journey. With that, he replied, “My advice for beginners is work… work… work and never give up.”
The Mission Of C-PRODUCTS And Employees’ Importance
When we asked Dr. Osama about the mission or goals of C-PRODUCTS, he said, “We aim to make our range of Dead Sea products’ C-PRODUCTS’ available to consumers and spas around the world.”
We also asked Dr. Osama about his views on his team and their success. He replied, “They have to love the job they are doing and dedicate themselves to the success of the company they work for.”
How important are employees’ energy levels to the success of your company?
Dr. Osama continued, “Of course, this is a very important aspect but the employee has to be happy and comfortable in his job to contribute to the company’s success.”
Additionally, we also asked Dr. Osama how he motivates his team to move forward. He replied:
“The workplace has to offer all kinds of comforts to the employees besides offering them incentives to go the extra mile.”
Forging Forward From Hurdles And Combining Technology With Traditional Workforce
When we asked how Osama and his brand are tackling the hurdles, he said, “The dedication of our employees is the most important aspect of keeping our company going.”
How do you think technology is leading to changes in businesses? Do you feel it’s helping Your Company grow?
Dr. Osama said, “Yes but only to a certain extent because the human factor is very important in our field of business.”
We also asked how his company is adapting to digitalization.
He further continued, “We do of course implement digitization but only to a certain extent as mentioned in the previous point.”
Innovation is crucial for a business to develop extensively. We think innovation can help companies to strategize better and develop good ideas. Hence, we asked if Osama and his company use innovative ideas to be unique. “Of course, all the time.” says Osama.
What are the services/solutions or products offered by Your Company at par with the current industry standards? Tell us something about your upcoming products or services.
“Since we specialize in spa products, we keep expanding our line with new innovations to stay ahead of the competition.”
Would you like to say anything else to our viewers?
“It is very important to stress the uniqueness of our line of products due to the fact that they are based on ingredients from the Dead Sea and that only 2 countries in the world offer such products; Jordan being one of them.”
Connect with Dr. Osama Qutaishat on LinkedIn.