Dubai Mall saw a record 105 million visitors in 2023, up more than 19% from the previous year’s 88 million; sales were also excellent. According to new numbers provided by the mall on Tuesday, a staggering 20 million people visited the mall in only the first two months of this year, with 2024 expected to be another record year.
The new data also indicate how the mall has grown into a global attraction, drawing tourists worldwide.
“This wide range of nationalities not only underscored the mall’s worldwide charm but also reflected the cosmopolitan culture of Dubai itself,” Alabbar said.
The mall’s events and promotions in 2023 and early 2024 were a significant driver of foot traffic, as were critical seasonal occasions and international festivals. Major events such as the Dubai Shopping Festival, the Dubai Food Festival, and the highly regarded 3 Day Super Sale highlighted the mall’s capacity to attract and engage large people.
The mall’s digital footprint expanded significantly, with an Instagram following currently at 1.3 million.
The mall’s commitment to customer satisfaction is evident in the high customer satisfaction scores, which averaged 4.6, reflecting positive feedback from thousands of customers.
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