Prerna Sukhija is the founding member and Managing Director of Home Finder. She is an inspirational-oriented and proactive digital marketer who never fails to enlighten her clients with her exceptional work skills and quality services. Agility and multitasking are her major differentiating factors when it comes to being an entrepreneur. She is a result-oriented and energetic leader with exceptional passion for real estate. Nothing stopped her from achieving great heights in her business. Learn more about Prerna Sukhija and Home Finder through our interview.
The Pathway That Led To It All
We were curious about the beginnings. Beginning of Home Finder and beginning of Prerna’s professional career. We know one thing for sure that dedication, passion, and hard work pays off, however, Prerna’s answers gave us more examples in this area when she talked about achieving her goals.
We started by asking, “Which career path led you to where you are today?”
“I stepped foot into the Middle Eastern market in 2015. Throughout my career journey, I have worked multiple jobs and hustled my way to one of the recognised organisations in the UAE. All these experiences taught me the importance of marketing, it was not just giving leads and sales but maintaining a healthy relationship with the client and giving them support and sharing with them solutions that are affordable and meet their goals.” replied Prerna.
We further continued, “What inspired you to develop the idea of your company?”
“Nothing could come in the way of achieving my goals. Even though I never had the backup of a mentor or never was from a family of business, it was my pure dedication to my craft and commitment to satisfy each and every client that made me and Home Finder known in the market.” says Prerna.
Evolving Business, Challenges & Key Strengths
How have your priorities in terms of business evolved since you first started? We asked.
“At Home Finder, we provide overseas roadshows for its real estate clients, lead generation services, Digital Brand Management services & support with lead verification. We have conducted roadshows in Dubai, Delhi, Mumbai, Mauritius, South Africa, Singapore and more.
We have also ventured into business setup services and offer complete 360-degree services for new businesses in Dubai expecting to get better results.” She replied.
We further asked, “What are the most challenging situations that your company overcomes?”
She shared, “Being challenged by one of our biggest competitors in the market. We were at the stage of stopping whatever we were doing after having built everything this far. But we took the decision to stand on our decision to proceed and we have achieved greater success henceforth.”
Challenges are one thing, but how a businessman manages it matters the most. So, we asked, “What’s the key strength to overcome it?”
Prerna continues, “We have an upper hand in client Management. We have realised that clients are not being given after-sales services in the market. And this has been the core of our business from the start.”
Uniqueness, KPIs, & Real Estate Roadshows
Our next question was, “What makes your company stand out from all the other businesses in your industry?”
Prerna Sukhija continues, “Our project targets an overseas market and conducts roadshows for Real Estate. We had considerable closings in a matter of a few days and were able to deliver new forms of marketing opportunities to our client.”
What KPIs do you use to measure your business success?
“Recurring and growing business once the client has signed up with Homefinder has been our Key Performance Indicator” she further continues.
When we asked Prerna to tell us something about her company’s services and what they are working on at the moment, she replied:
“We have found success for us and our clients in Real Estate Roadshows. We have witnessed fast responses during these events and have received growing demand for our Real Estate Roadshow services. We have also included Immigration Services also recently in our Roadshows.”
Trust Building & Technological Adaptation
We asked, “How do you build trust with your employees and boost productivity without causing burnout?”
“New challenges. In our industry, every day there is new learning. The process is tedious but the outcome and the expertise gained can’t be attained with any money. This keeps me and my team motivated and hungry.” says Prerna.
We further discussed how Prerna and her company stay on top of new technologies and trends in your industry.
In Prerna’s opinion, “An integral part of our business is Lead Generation, which is done 90% with the use of technology. The team is in a continuous effort to source new ways of getting genuine interests.”
Lastly, we asked, “What advice would you give to starting entrepreneurs?”
Prerna concluded by giving a one-word powerful advice, “Never Give Up!”
Our interview with Prerna Sukhija was intriguing where we learned a lot about her entrepreneurship experience, services and overall uniqueness about Home Finder.
Connect with Prerna Sukhija on LinkedIn.
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