CedarBridge Capital Partners, the top private equity investor in the consumer and beauty sectors in the region, has successfully sold 100% ownership of The Grooming Company Holding (TGCH), a leading provider of salon and beauty services in the United Arab Emirates, to Omorfia Group, the beauty anchor majority owned by Multiply Group. This Abu Dhabi-based holding company invests in and operates businesses globally.
With 47 owned and operated salons and 15 franchises, TGCH is a conglomerate with 62 locations in 5 countries, serving male and female clients. The primary brand portfolio includes N.BAR, a network of 21 nail bars explicitly designed for women; 1847, a classy concept grooming lounge serving men in 16 locations; and Sisters Beauty Lounge, an upscale chain of multipurpose beauty lounges.
With an annual clientele of more than 120,000, this acquisition strengthens Omorfia Group’s position as the industry leader in the GCC and MENA beauty sectors, with a network of 132 owned and operated salons spread over five strategic regions.
Following the transaction, Omorfia Group will increase its presence in current markets throughout the GCC and MENA area by forging organic growth across all its brands and forming strategic alliances worldwide.
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