We recently had the opportunity to interview Nebojsa Bogic, Owner of The Fitness By Bogic. Nebojsa’s journey over these years is an embodiment of commitment and passion towards sports and fitness. Nebojsa’s journey from being in the top positions in IFBB and NABBA international, and starting as a Fitness Instructor to running hours business successfully is nothing short of an inspiration.
As the owner of The Fitness By Bogic, Nebojsa Bogic has been playing a crucial role in shaping the organization’s current position and helping clients transform their lifestyles. In this insightful interview, Nebojsa Bogic shares about the disruptors of this field, the core principles of his business, global trends, and unique services.
Spark Behind The Company
We started the interview by asking, “What inspired you to start your company or become an industry leader?”
Nebojsa Bogic responds, “Sports have been a crucial part of my life since my early years. Partly, it is due to my grandfather Pavle Bogic who has been a football player and a track and field competitor. I started training back in 1999 and carried out my first competition preparation in 2005. In 2006 I was in the top 5, even top 3, in most of the championships in IFBB and NABBA international.
However, in 2014, a point in my life came where there was nothing left to prove to anyone but myself. With all invested in me and my skills, it felt a certainty that I could do better and deserve much better in life concerning everything else put in. So, in March 2015, I signed with Fitness First as a Fitness Instructor and even got promoted to PT level 3 within a month.”
“After reaching the highest point at the company while working under somebody’s wing, the only rational move for me was to step up. Getting too big for the place and staying there eventually destroys the spark and the purpose of the service. I realized that finding a company and owning a business was what I wanted to establish. The Fitness By Bogic is a result of all the previously gained experience with the ability to provide the best results in a set time frame.
To become a true leader, one has to understand oneself and others, alongside having a clear idea, a sense of direction, constant work, and reevaluation of the approaches. Only by inspiring others to embrace the idea makes them look up to the leader. By providing improvement to others one becomes the leader. This is exactly what I am doing.” He added.
Disruptors Shaping The Industry
To learn more about the disruptors shaping this field in the current times, we asked Nebojsa Bogic, “What are the biggest disruptors shaping your industry today?”
Nebojsa Bogic shared, “Concepts like different adaptations of functional training, CrossFit, and people’s lifestyle are the disruptors if understood well. Functional training can be adapted to suit the purpose of any sport. Further, Crossfit breaks the barriers of human beings. And, people’s lifestyle is focused on productivity and results, which in turn takes a toll on recovery, health, duration, and intensity of the training. These are the major disruptors one can notice in this field.”
Core Ethics
We were intrigued to learn about the principles and goals of Nebojsa Bogic’s organization. So, we asked, “What is the vision and the mission of my company?”
Nebojsa Bogic shared, “Our vision lies in the lifestyle developments that need a person who already has it. Human beings are supposed to look aesthetically pleasing and stay functional and flexible at the same time. We ensure success in acquiring skills of this kind that translate to so many aspects of life.
Our mission is to make human beings perform at their best through well-designed programs as per their strong and weak points as well as the usage of a holistic approach to improve the quality of their lifestyle.
By improving their lifestyle human beings become healthier and more successful in every part of their life. Usage of nutrition and supplementation also adds to the purpose of greater results.”
We further asked, “How do you ensure these principles are embedded in your organization?”
Nebojsa Bogic replied, “We ensure following our principles by setting goals and high expectations, by working daily on it and following up. Moreover, knowing where I am at and where I need to end up helps me stay on the course.
Firstly, our clients come for a trial session, which includes consultation and assessment. They are asked questions regarding their health, habits, previous experiences, injuries, barriers, etc. Then we proceed to examine the range of motion of the most necessary movements, line wall slide and toe touch would be some of these. After that a mini-testing in terms of balance, stamina, and some strength. And, after every two weeks reassessment of clients’ progress and their level of satisfaction are done.”
Life Changing Decisions
Risks are an inevitable part of any journey. So, we asked, “What was a pivotal decision or risk you took that impacted your career or company?”
Nebojsa Bogic responds, “The risk I took was to go into the unknown. When I came to UAE and Ras Al Khaimah, I only knew my fitness manager Vanessa and it was a fresh start. But it was something that happened to me at that time.
The maturing process in RAK FF as a part of the fitness industry taught me many lessons that are responsible for me being where I am right now.”
Setting Fitness By Bogic Apart
We were intrigued to learn about the unique services and features offered by Nebojsa Bogic’s business. So, we asked, “How do you differentiate your company from competitors in the market? What unique value proposition do you offer to your customers?”
Nebojsa Bogic shared, “Our primary focus is on the customer and the solution to their problem. The kind of solution offered entirely depends on their problems, requirements, and types of customers. There are the sociable ones, the analytical ones, the director drivers, and the combination. Unlike the approach of imposing the best solution to the customer, they individually choose which solution he or she is ready to commit to.
To distinguish who is responsible for what and in which percentage, the usage of a division of responsibilities and the commitment to executing them is paramount for success. This way an environment for a win-win situation is created and everyone involved is accountable. This ensures that goals get achieved in a set time frame.”
Nebojsa Bogic added, “Sessions can be carried on our location such as or at clients’ location. The Fitness By Bogic adapts the solution according to customers’ lifestyles respecting all the principles of training and nutrition. All the previous experiences gathered in the past events or competitions play a role in designing the clients’ program.
We are dealing with individuals who understand the value, benefits, and solutions of the programs. There is always something to improve and some percentage to be increased. As long as that is understood, work has got purpose. It turns out that some of our best customers are director drivers aged 35- 60.”
Navigating Through Global Trends
“How do you navigate international markets and cultural differences?”
Nebojsa Bogic shared, “People may come from different locations with different ideas, they are unique in the way that there are not two same human beings, but one thing applies to all of them.
People start giving a chance to a person whom they see as sincere for the solutions to their problem and authenticity in doing the work. Once the way to bridge gaps is made, everything is possible.”
The Future Of This Industry, we asked Nebojsa Bogic
We ended the interview by asking, “What excites you about the future of your industry?”
“The amount of skills coaches will have to be able to perform and teach to be in the top 10 percent. Coaches will have to stand out, be masters of their trade and a walking encyclopedia with practical skills truly excites me.” Nebojsa concluded.
Connect with Nebojsa Bogic on LinkedIn.
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