JEDDHAH: As the official cultural destination and primary sponsor of the FIFA Club World Cup Saudi Arabia 2023, the Jeddah Historic District Program has successfully obtained sponsorship rights.
This is the first time the famous tournament has been held in the Kingdom; it takes place in Jeddah from December 12–22.
As part of its efforts to highlight Jeddah, also known as Al-Balad, as a UNESCO World Heritage Site and to promote the area as a global destination for culture and heritage, the program is sponsoring the competition.
It also seeks to draw attention to the area’s distinctive traditional architecture, historic buildings, and amazing events, such as festivals and art shows.
With millions of football fans watching the game worldwide, the program aims to promote the region’s economic potential, local identity, and global cultural communication.
During the competition, the Jeddah Historic District Program intends to host a number of activities in Al-Balad.
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