On Thursday, Meta Platforms unveiled early versions of its most recent large language model, Llama 3, and an image generator that updates images in real time while users input instructions in an attempt to overtake OpenAI, the leader in the generative AI industry.
The models will be incorporated into Meta AI, the company’s virtual assistant, which it is marketing as the most advanced of its free-to-use competitors. The company cites performance comparisons between Meta AI and rival offerings from Alphabet’s Google and French startup Mistral AI on reasoning, coding, and creative writing.
On that website, a welcome landing page invites users to try hiring an assistant to help with homework, make a packing plan for their vacation, play music trivia from the 1990s, and draw pictures of the skyline of New York City.
To challenge OpenAI’s dominant position in the market for generative AI, Meta has been rushing to provide these products to its billions of users. This has involved a costly revamp of computing infrastructure and the merging of formerly separate research and product teams.
As part of its attempt to catch up, the social media behemoth has freely distributed its Llama models to developers creating AI apps. This potent free option has the potential to thwart competitors’ ambitions to make money from their exclusive technology. The tactic has raised questions about safety from critics wary.
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