Anna Magritskaya, Founder of Art Bloggers Agency, has over 6 years of expertise in the field of marketing. When it comes to collaborating with artists and brands, Anna is the competent one to do so in the industry! She is an excellent communicator and effectively handles the team and controls the content creation, from drafting the brief to finally posting it.
She gives her best in what she does, majorly influencer marketing, where she knows the perfect balance between art and marketing. We recently had the opportunity to interview her. Learn more about Anna Magritskaya and her journey from the interview below!
Career Path And The Entire Journey
While shaping the career path, one needs to make different decisions and choices. We were intrigued to learn about Anna’s career journey. So we asked, “Which career path led you to where you are today?”
Anna Magritskaya shared, “3 years ago, the Art Bloggers agency started with a simple dream to bring together artists and help them showcase their talents to the brands. Today, we are proud to have established ourselves as a premier agency connecting global brands with talented artists. Our work with brands like Gucci Beauty, Coach, Estée Lauder, BMW, and Swatch is a testament to the power of collaboration between art and commerce.
A year ago, we took our passion for the arts to Dubai, and it has been a great adventure discovering the local talent here. We are blown away by the potential of the local artists and are excited to continue working with them to bring their visions to life. At Art Bloggers, we are dedicated to creating meaningful partnerships between brands and artists, and we are proud to have made a difference in the art world.”
Inspiration Behind This Journey
Behind creating a successful business, there is always some underlying inspiration that forces its set-up. We were interested to learn what inspired Anna to build this company. We asked, “What inspired you to develop the idea for your company?”
She shared, “At our agency, we aim to elevate advertising to an art form. Creativity should never be monotonous, so we strive to create advertisements that stand out from the typical and mundane ads we see daily.
We understand that product placement in an artist’s work can look like art, and people are drawn to it. This is why we always aim to push the boundaries of traditional advertising and create something truly unique and innovative. Our approach has been tested and proven effective, which is why brands come to us seeking reach, novelty, and uniqueness.”
Priorities In Business
Every business moves forward with specific priorities as goals. However, over time, these priorities tend to adapt to the changing aspects of the industry. So we asked, “How have your priorities in terms of business evolved since you first started?”
Anna shared, “Art Bloggers agency has come a long way since its humble beginnings. We mainly focused on social media collaborations with artists when we first started. Still, we’ve expanded our capabilities and become a one-stop shop for all things art and advertising.
Brands have started turning to us to create videos with artists, AR filters, and even art objects in the metaverse. Last year was particularly exciting for us, as we started more than 100 NFT paintings and toys in collaboration with big brands and local artists. This was a significant milestone for us, and it showed our team’s versatility and creativity.”
She added, “In addition to our digital capabilities, we also offer solutions for offline businesses. We create art objects that stand in the city and invite people to interact with them, increasing brand recognition and image. Our artists work closely with brands to produce combined collections, showcasing their unique perspectives and creativity.
Art has the power to connect people and create unforgettable experiences, and we are dedicated to bringing this magic to the world of advertising. Whether through our digital offerings or offline projects, we always strive to deliver the best and most impactful work possible.”
Challenges While Moving Forward
Regardless of the type of business, challenges are inevitable. Companies need to overcome challenges to advance and get a better position. We were intrigued to learn about Anna’s challenges while establishing the business. We asked, “What are the most challenging situations your company overcomes?”
She shared, “One of our agency’s main challenges is that many brands are used to working with bloggers and influencers, and they may need to be more familiar with the potential benefits of collaborating with artists.
However, what sets collaborations with artists apart is that they offer brands an opportunity to enhance their image and create truly creative and memorable advertising. Working with artists allows brands to stand out from the typical and formulaic advertisements we see every day and create something truly unique and impactful.”
Strategic Collaborative Approaches
We asked, “What does the collaborative process look like?”
Anna shared, “Our agency approaches collaborations with brands in a structured and strategic way. The process typically starts with a brand reaching out to us with a request for cooperation. From there, we have several meetings or calls to understand the brand’s goals and objectives and to determine the format that they need – whether it’s online or offline.
Next, we select artists and present several ideas to the brand so they can choose the one that suits their needs best. Once the concept is agreed upon, we negotiate a budget and timeline, and the process of creating the work begins.
Throughout the collaboration, we strive to measure and track the audience’s response to the creative. We use measurable metrics to gauge the impact of the partnership and to identify areas for improvement. After the project is completed, we provide the brand with detailed data, feedback, and recommendations for further development.”
Art Bloggers X Gucci Beauty (Artist Anastasia Gorshkova)
She further added, “For example, we had a collaboration with the Gucci Beauty brand. The artists created product placements for the brand’s perfume in their paintings and illustrations, then posted on social media. The result was incredibly creative and evoked a positive response from the audience. The press wrote about the collaborations, and the artists’ posts went viral on Instagram.
This is just one example of the many successful collaborations that we have been a part of. Our goal is always to deliver the best possible results for our clients, and we are dedicated to bringing the power of art to the world of advertising.”
Unique Features Of The Company
Art Bloggers X Bombay Bramble (Artist Aryuna Tardis)
Every company possesses unique features to make it stand out amidst the crowd. So we asked, “What makes your company stand out from all the other businesses in your industry?”
She shared, “At Art Bloggers agency, we take a unique approach to advertising and branding. Our focus is on creating innovative and impactful collaborations between artists, creators, and big brands. The intersection of art and advertising is where the real magic happens, and we strive to bring this magic to life in all of our projects.
We understand that advertising can often be seen as bland and formulaic, and we are here to change that. By partnering with artists and creators, we can bring a fresh and creative perspective to traditional advertising and branding. Our work is not just about promoting a product or service, but about making a lasting impact on the audience and the culture at large.”
Art Bloggers X Adidas (Artist Aryuna Tardis)
Anna Magritskaya added, “Our goal is to help brands stand out and connect with their audience in a meaningful way. Whether through online or offline art objects, social media collaborations, or NFT paintings and toys, we are always pushing the boundaries of what’s possible in advertising and branding. So, if you’re looking for a different and creative approach to your advertising needs, look no further than Art Bloggers agency.”
New Services And Initiatives
We were interested to know about the upcoming services of Anna’s company. So, we asked, “Tell us something about your services. What are you working on now?”
She replied, “One of our latest initiatives is the production of a mini-series in video format that combines entertainment and education. The mini-series will take you on a journey through the life of a talented artist, offering insights into their creative process, sources of inspiration, and experiences collaborating with brands.
In addition to the mini-series, we are also in high demand for our creative image-creation services for social media. Our team has perfected the process, and we can complete a collaboration between the artist and brand in just 3-4 days. This has made us a go-to partner for brands seeking to elevate their social media presence.
Another exciting project on the horizon is a partnership with a bank to release limited-edition debit cards featuring artwork from one of our talented artists. This project is a testament to the wide range of services and capabilities we offer at Art Bloggers agency.”
Successful Collaborations And Trends
As her company is all about influencer marketing and brand collaboration, we asked, “What do you call a successful collaboration?”
Anna shared, “Success is a journey, not a destination. And at Art Bloggers, we’ve been on this journey of creating successful collaborations for years now. To us, a successful partnership is when a complex project transforms from just an idea on a piece of paper into a tangible product in the hands of thousands.
Seeing the artist, brand, and audience come together and be satisfied with the result of our hard work is truly a rewarding experience. It’s these moments that make us proud of the work we do and continue to drive us forward.“
“How do you stay on top of new technologies and trends in your industry?”
“Staying ahead of the game in our industry is critical to Success. That’s why at Art Bloggers, we prioritize attending events, networking with industry professionals, and staying in the know about the latest trends and advancements in art and advertising.
Our team is always on the lookout for new and innovative ways to bring our client’s vision to life, and this requires continuous education on what’s new and cutting-edge in our field. Whether it’s attending workshops, connecting with other artists and creatives, or keeping an eye on the latest industry news, we strive to stay ahead of the curve and bring fresh ideas to the table.” she replied.
Advice To Beginner Entrepreneurs
We asked, “What advice would you give to starting entrepreneurs?”
Anna shares, “Starting a new business can be challenging, but it’s important to remember that persistence and discipline are crucial to Success. When the going gets tough, it’s easy to lose faith and give up, but disciplined entrepreneurs can weather the storms and come out on top.
At Art Bloggers, we’ve experienced our fair share of ups and downs, but our commitment to discipline and staying focused on our goals has helped us succeed. Whether you’re just starting or have been in business for a while, finding ways to stay motivated and focused, even when things aren’t going well, is essential. This could mean setting daily or weekly goals, surrounding yourself with supportive people, or finding a mentor who can offer guidance and advice.
So to all the entrepreneurs out there, keep pushing forward, stay disciplined, and never give up on your dreams. Remember, Success is just around the corner if you are focused and dedicated.”
Connect with Anna Magritskaya on LinkedIn.
Find Art Bloggers at Instagram and LinkedIn or visit at https://artbloggers.io.
