Exclusive Interview with Mr. Yash Vardhan Bhandari by The Emirates Times
The Emirates Times recently had the privilege of speaking with Mr. Yash Vardhan Bhandari, a dynamic leader at the helm of Hittco. With a rich legacy in cutting tools and a forward-looking approach, Mr. Bhandari shared insights into the company’s evolution, global ambitions, and his philosophy as a business leader. Here’s what he had to say:
Yash Vardhan Bhandari , Could you start by telling us about your career path?
“I currently lead Hittco, our family business specializing in cutting tools, established in 1974 by my grandfather, Mr. Surendra Bhandari. Over the decades, Hittco has become a trusted name in the cutting tool manufacturing industry, delivering precision, quality, and innovation.
Today, I’m proud to announce the launch of Hittco Plus, our highest-quality cutting tool range to date. By utilizing the finest-grade carbide rods, premium materials, and state-of-the-art machinery, Hittco Plus sets a new benchmark for durability, precision, and performance.
Alongside this milestone, we are expanding our presence in the Gulf countries due to the tremendous response to our products in the region. Starting with the UAE, where we’ve seen overwhelming demand, we are now focused on strengthening our footprint across the GCC. The Gulf market values quality and innovation, and Hittco is perfectly positioned to meet these demands. Our vision is to continue growing globally while delivering cutting-edge solutions to industries worldwide.”
What inspired you to develop the Hittco Plus range?
“The inspiration behind Hittco Plus came from our relentless commitment to excellence and innovation. As a company, we have always prioritized quality and precision, and we realized that industries today need tools that deliver unparalleled durability, efficiency, and performance.
With Hittco Plus, we’ve used the highest-grade carbide rods, premium materials, and state-of-the-art machinery to set a new benchmark in cutting tools. Our goal is to provide industries—such as manufacturing, aerospace, and medical—with tools that exceed their expectations and stand the test of time.”
Yash Vardhan Bhandari, How have your priorities evolved as a business leader?
“My priorities have evolved in response to market demands and opportunities. Initially, my focus was on strengthening Hittco’s foundation and creating a loyal customer base. However, as the business matured, I shifted my attention to scaling operations, investing in technology and R&D, and now, expanding into international markets.
The launch of Hittco Plus is a testament to our focus on innovation, while our recent expansion into the Gulf region reflects our ambition to serve global markets where we see tremendous opportunities for growth.”
You mentioned expansion into the Gulf countries. What prompted this move, and how has the response been?
“The Gulf region has always been an area of interest for us due to its rapidly growing industrial base, infrastructure development, and demand for high-quality tools. We noticed a significant gap in the market for premium cutting tools that combine precision, durability, and efficiency.
Since entering the UAE market, we’ve received overwhelming demand and interest for our products. Industries in the Gulf value quality and performance, and Hittco Plus delivers exactly that. This response has encouraged us to expand further across the Gulf Cooperation Council (GCC) countries, and we are now actively growing our presence in the region.”
Yash Vardhan Bhandari, What makes Hittco Plus stand out in the market?
“Hittco Plus is our highest-quality cutting tool range to date, and it sets us apart in the market for several reasons:
- Premium Materials – We use the highest-grade carbide rods and top-quality materials to ensure unmatched durability and precision.
- State-of-the-Art Technology – The tools are produced using advanced machinery and manufacturing processes that guarantee superior performance.
- Performance-Driven – Designed to meet the most demanding industrial applications, Hittco Plus offers longer tool life, higher efficiency, and exceptional results.
- Customer-Centric – We offer customized solutions to meet specific industry requirements.
The combination of innovation, quality, and precision makes Hittco Plus a game-changer for industries worldwide.”
What challenges do you face in international expansion, and how do you overcome them?
“Expanding internationally, especially into a dynamic market like the Gulf, comes with challenges such as understanding local market needs, competition, and logistics. However, we’ve overcome these by:
- Conducting extensive market research to identify opportunities and gaps.
- Building strong relationships with local partners and distributors who understand the region.
- Maintaining our core values of quality, reliability, and customer satisfaction—which resonate globally.
Our focus on delivering cutting-edge products, like Hittco Plus, has allowed us to stand out and meet the Gulf market’s demand for premium tools.”
Yash Vardhan Bhandari, What KPIs are you focusing on during this expansion phase?
“During this phase of growth and innovation, we’re monitoring several key KPIs:
- Regional Sales Growth – Tracking our performance in the Gulf markets as we expand.
- Customer Acquisition – Measuring the number of new clients, especially in industrial hubs like the UAE.
- Product Performance – Monitoring client feedback on Hittco Plus and ensuring it meets expectations.
- Market Penetration – Assessing our brand awareness and market share in Gulf countries.
- Operational Efficiency – Ensuring smooth production and timely deliveries as demand grows.”
What are you currently working on, and what’s next for Hittco?
“We are currently focused on two major initiatives:
- The Launch of Hittco Plus – A range of premium-quality cutting tools that set a new industry standard. This launch reflects our dedication to innovation and meeting global market demands.
- Gulf Expansion – Having established a presence in the UAE, we’re now expanding further across the Gulf countries, where we’ve received an incredible response.
Looking ahead, our goal is to solidify Hittco’s reputation as a global leader in cutting tools and continue delivering solutions that drive industrial efficiency and precision.”
How do you ensure your team remains motivated and aligned during this growth phase?
“Building a strong and motivated team is critical to our success. During this phase of innovation and expansion, we focus on:
- Clear Communication – Ensuring every team member understands our vision, goals, and role in the company’s growth.
- Recognition and Empowerment – Recognizing achievements and providing opportunities for growth to boost morale.
- Work-Life Balance – Promoting flexible arrangements to avoid burnout during high-demand phases.
By fostering a culture of collaboration and ownership, we ensure our team remains engaged and aligned with Hittco’s long-term vision.”
Yash Vardhan Bhandari , What advice would you give to starting entrepreneurs?
“My advice to starting entrepreneurs would be:
- Focus on Quality – Always deliver the best product or service to stand out.
- Identify Market Gaps – Research and identify where your product can provide value, much like we identified opportunities in the Gulf.
- Adapt and Innovate – Stay agile and continuously innovate to remain competitive.
- Build Relationships – Strong partnerships and customer trust are essential for growth.
- Persistence – Challenges will come, but with determination and a strong vision, success will follow.”
As we concluded our conversation, it was clear that Mr. Yash Bhandari’s dedication to innovation, quality, and global growth continues to drive Hittco forward. With an inspiring vision and strong leadership, Hittco is poised to make a lasting impact on industries worldwide. Stay tuned for more updates on their journey in The Emirates Times.
