META Launching SME Based Programme in Saudi Arabia: Meta announced the launch of Saudi Arabia’s first ‘ Meta Boost ‘with Facebook., which is considered to be a global platform focusing on training, and implementation for small to medium-sized enterprises (SMEs).
“Meta Boost “was first launched in collaboration with the Saudi ministry of Saudi communications and information technology(MCIT).
Meta will strive to work with AstroLabs, a technology ecosystem manufacturer that enables the growth of companies and people and allows innovative capacities on the regional level for supporting the execution and management of the SMB trainer-led workshops in Saudi Arabia. The program helps keep 20,000SMEs with the training and education of the Meta tools and products for accelerating their online growth.
It aims to increase the productivity of Kingdom SMEs and also increase the assistance of the GDP to 35% till 2030, for keeping the Kingdom: an ambitious vision 2030. SMEs in Saudi Arabia force digital tools and social media to see them fast, a personal way to connect with their customers, on the basis of a survey made by Ipsos.
Around 52 per cent of SMEs noted that their business plans to establish a more significant online presence and reach. At the same time, 65 per cent of SMEs surveyed said that traditional advertising has become old, which is why personalized digital ads are considered more effective in advertising and helping their business increase the cost-effectiveness of their marketing campaigns.
Naser Alnasser, Assistant deputy minister for technology and investment at MCIT, stated that MCIT’s ambitious efforts aim to contribute to the Kingdom’s digital economy, and SMEs are considered the central integral part of the sector and a cornerstone of the plans that are navigated by Vision 2030
“We at MCIT are happy to work with Monsha’at and Meta for supporting SMEs through Meta Boost, which made us realize the plans”, he added.
Meant Joelle Awwad also stated that the Kingdom’s SMEs cost around 99.5 per cent of all businesses. Hence, the priority is for the company’s evolving Saudi Arabian community to thrive and grow.
He added, “This is why we developed a tailored Meta Boost program that will support the registration of 20 000 local SMEs through a series of capacity-building resources and workshops.
Editor’s Note
META Boost programme features an SMB Resources junction. This junction will provide SMEs with access to a suite of free tools and pond and training videos and best-practice marketing strategies directly from Meta experts. It will also feature local case studies and success stories to drive inspiration from Astrolabes. Hence, this programme, launched through a partnership with information technology and the Saudi ministry of community, will significantly impact businesses.
