We recently had the privilege of interviewing Muhammad Aman Raffi, a veteran industry leader. Muhammad is a Digital Marketing and Activations Director, a Strategist Aficionado in Programmatic, Paid Social, Paid Search & Digital Performance & Growth Marketing Hacker, and is also pursuing PhD in Business Management. With 15 years of experience in marketing, media, and communications across various industries, Muhammad Aman Raffi is highly skilled in creating innovative content and managing organizational behavior.
In this insightful session, Muhammad Aman Raffi speaks about his professional journey, and what success means for him, and shares his suggestions for aspiring professionals.
The Advent Of Muhammad Aman Raffi’s Career
We started the interview by asking, “What personal experiences or mentors have shaped your journey in business the most?”
Muhammad Aman Raffi shared, “I have spent the last fifteen years developing my skills, and many mentors who shared priceless knowledge with me have greatly influenced my path. My early marketing gurus, who were trailblazers from the UK and the UAE, introduced me to the nuances of performance and growth hacking. Their advice played a critical role in helping me hone my analytical abilities and strategic thinking.”
Turning Points In Career
We were curious to learn more about the crucial moments that reshaped Muhammad Aman Raffi’s leadership style. So, we asked, “Describe a pivotal moment in your career that defined your leadership style.”
He shared, “One of my career’s turning points was leading an enormous turnaround project for clients in the government and hospitality industry that were experiencing a severe slump in the market due to COVID. Resilience, flexibility, and open communication are crucial components of my leadership style, and this experience has only served to highlight their value.”
Defining Success – Muhammad’s Perspective
To gather Muhammad Aman Raffi’s perspective on success and what it means for him, we asked, “How do you define success personally, and how has that definition evolved?”
“In my view, success is in the capacity to generate significant and long-lasting expansion while cultivating a happy, positive, and productive workplace. At first, I thought that success meant having quick outcomes and a large income. I’ve learned to respect long-term growth and development, team morale, and our initiatives’ enduring effects over time.” He shared.
Healthy Habits Of A Business Leader
We further asked, “What daily habits or routines contribute most to your productivity and effectiveness as a leader?”
He shared, “I start each day with optimistic thoughts and start my day with good morning greetings and meditation in the form of prayers. Furthermore, it keeps me in line with my objectives and pushes me to keep getting better. I spend the first hour of my workday on strategic planning and the last hour assessing the results of the day.”
Areas Of Improvement
Eager to learn more about the aspects Muhammad Aman Raffi believes are his biggest strength and areas he can do better, we asked, “Reflecting on your leadership journey, what do you consider your greatest strength and your biggest area for growth?”
Muhammad Aman Raffi responded, “My strategic insight and aptitude for spotting market trends and never giving up are my strongest suits. To empower my team more successfully and promote teamwork, I understand that I must improve my delegating abilities even more.”
Staying Ahead Of The Curve
Technology has been redefining the way businesses perform. So, we inquired, “How do you stay updated with industry trends and leadership best practices?”
He shared, “I remain ahead of emerging trends and best practices thanks to my continual learning through professional courses. I’m also pursuing my postgraduate research and PhD studies which inclines me to stay updated.”
Words Of Wisdom For Beginners
Lastly, seeking guidance for beginners in this field, we asked Muhammad Aman Raffi, “What advice would you give to aspiring leaders looking to make an impact in their respective fields?”
“I remain observant, curious, and receptive to new things. Accept obstacles as chances for personal development and growth. I prioritize creating a solid, encouraging team environment. Your team’s combined efforts and inventiveness will increase the effect of your work.” Muhammad Aman Raffi concluded.
Follow Muhammad Aman Raffi on LinkedIn.
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