In this insightful interview, we had the opportunity to speak with Datuk Yuro TY, CEO of Tri-T Group and NEST CAPITAL Partners HK Ltd. His remarkable journey as an entrepreneur unfolded, emphasizing the value of trust and genuine success. Expanding into the UAE market was a turning point, as he recognized the business-friendly environment and the supportive nature of local Emiratis.
Tri-T Group focuses on property development, real estate renovations, and offers lucrative opportunities for trading precious metals. Trust and integrity were highlighted as non-negotiable principles that underpin their operations. Datuk Yuro TY emphasized the importance of comprehensive analysis and seeking mentorship when making investment decisions. Genuine success, he noted, goes beyond personal achievements and financial wealth, extending to the ability to bring happiness to others.
We asked, “Could you start by telling us about yourself?”
“I am an enterprising individual from Singapore, involved in various entrepreneurial pursuits. Currently, I hold the esteemed position of CEO at both Tri-T Group and NEST CAPITAL Partners HK Ltd. These distinguished organizations are prominent holding companies that engage in a wide range of sectors, including mineral mining, real estate, online gaming, and investments.
While my professional endeavors keep me engaged, I am also passionate about investing and making a difference through philanthropy. I am wholeheartedly dedicated to creating a positive impact through charitable initiatives and actively contributing to the betterment of society.
Additionally, I have an undeniable fascination for sports cars. The exhilarating experience of driving remarkable automobiles captivates me. Among my cherished possessions, I am proud to own extraordinary vehicles such as an STO Lamborghini and an F8 Ferrari Spider, to name just a couple.” he replied.
How did you expand to the UAE?
“Back in 2016, our company’s board of directors took a strategic leap by expanding into the UAE market, with a specific focus on trading gold, diamonds, and real estate investments. This audacious decision has proven to be remarkably fruitful, leading to significant success for our organization up to this point.” Replied Datuk Yuro TY.
This is interesting. Why did you choose the UAE market for business?
With that, Datuk Yuro TY said, “The enticing business environment of the UAE has prompted us to expand our operations in this vibrant region. We have been captivated by the favorable business landscape that welcomes both local and foreign investors alike. Furthermore, our firsthand experience has shown us the respectful and supportive nature of the local Emiratis towards foreign investors, including ourselves. With the advantage of my royal title, the UAE offers an extraordinary opportunity to excel and prosper in the realm of business.”
What does Tri-T Group do across the UAE and the globe?
Datuk Yuro TY replied, “Tri-T Group acts as the central operations hub situated in Dubai, UAE. Our primary focus revolves around property development, leveraging our expertise in real estate and property renovations. Moreover, we offer traders lucrative opportunities to invest in precious metals like gold, silver, and other valuable gemstones within the thriving Dubai market. To accomplish our goals, we have assembled a dedicated team of highly skilled and qualified professionals who are committed to meeting our clients’ investment objectives as well as their property needs.”
Datuk Yuro TY further added, “At Tri-T Group, we offer a comprehensive range of services that encompass bullion trading, the sale of uncut diamonds, precious stones, and various metals. Through our user-friendly online marketplace, clients can effortlessly engage in gold and silver trading while acquiring precious stones as valuable commodities. Rest assured, the bullion we provide undergoes meticulous certification and testing to guarantee the highest quality for our discerning clientele.
As a global trading company, Tri-T Group holds diverse investments across numerous industries worldwide. Our mission is to have a significant impact on the global business landscape by exerting influence in multiple sectors. Headquartered within the prestigious Dubai Economic Zone, we consistently strive to establish influential brands in pivotal sectors that shape the world.
Rooted in Asia, Tri-T Group serves as a venture capital and asset holding firm actively providing equity to emerging companies and organizations around the globe. Our collaboration with the parent investment company, Tri-T Group, highlights our dedication to funding upcoming firms and agencies. This achievement showcases the remarkable success that the Tri-T team consistently delivers.”
We further asked, “What aspects of your business are non-negotiable?”
“Engaging in business within the UAE unveils a distinct landscape unlike any other country. The key to forging successful business relationships here lies in the paramount value of trust, especially within our specific industry. Each commitment made must be upheld without compromise, as integrity and reliability serve as non-negotiable principles that form the very foundation of our operations in the UAE.” he replied.
What criteria do you utilize to determine the companies/products in which you choose to invest?
“When it comes to making crucial decisions, my approach is rooted in prioritizing comprehensive analysis. Whenever I encounter unfamiliar challenges, I engage in thoughtful discussions with my esteemed board members. Collaboratively, we thoroughly evaluate the available options and meticulously assess the feasibility of potential investments. This diligent process enables us to determine whether to proceed with the investment or explore alternative avenues, ensuring a well-informed course of action.” says Datuk Yuro TY.
We further asked, “What does true success mean to you?”
“True success goes beyond personal achievements and financial wealth. It is best defined by the ability to bring happiness to others, marking a significant milestone in one’s personal journey. It is crucial to acknowledge that genuine success encompasses a broader spectrum of factors and should not be solely measured by monetary gain.” he said.
What advice would you give your 20-year-old self?
“Combine the power of prayer with diligent hard work to pursue your goals and transform your dreams into reality. Seize the opportunity to start your own business at the earliest possible moment, or provide support to your family in their entrepreneurial endeavors.” he replied.
What title would you give to a book about your life?
With that, Datuk Yuro TY continues, “If I were to pen a book recounting my life, I would aptly entitle it ‘The Unnamed Journey.’ Despite my notable achievements and esteemed status, I have consistently chosen to reside in the shadows, embracing a modest and unassuming existence.”
What are a few of your daily routines or practices?
“First thing in the morning, upon awakening, I dedicate time to prayer. Despite my demanding work schedule, I prioritize quality time with my family. Additionally, I ensure that I carve out time for my beloved pets, as my fondness extends to both dogs and cats. As the day comes to a close, I conclude it with a final prayer.” he said.
Our next question was, “What advice would you give to an entrepreneur starting out?”
“For aspiring startups, my counsel is to prioritize seeking guidance from a mentor and attentively following their wise advice. Furthermore, identifying an idol whom you deeply admire and learning from their experiences can prove immensely advantageous. Remember, patience is paramount, as running a business is a demanding pursuit that necessitates both time and unwavering dedication.” he replied.
Who inspires you with awe and why?
“I draw great inspiration from my father. Witnessing his hands-on approach to running the business, despite his advanced age, has deeply impacted me. His steadfast involvement serves as a constant reminder of the dedication and commitment required to succeed in the entrepreneurial realm.” he said.
Lastly, we asked Datuk Yuro TY, “What’s that one quote you live by?”
With that, Datuk Yuro TY concluded, “My quote would have to be, ‘Live one day at a time.’”
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