We recently had the privilege of interviewing Baby Ellaine Maderazo, HR Business Partner at Emirates Specialized Group. She is an expert Group HR enthusiast, holding expertise in the hospitality industry for over 10 years now. She is highly skilled in Hospitality Management, Research, Customer Service and Quality Service. Her career has led her to understand the hospitality sector better and get a good grip on strategic insights required in HR management. Let’s learn more about Baby Ellaine Maderazo and her journey through this interview below.
Start of the Journey
We started the interview by asking, “Which career path led you to today?”
She shared, “ I’ve spent 14 dynamic years in the UAE. It’s been characterized by growth, evolution, and a deep commitment to the hospitality industry and strategic HR management.
I embarked on this path with a solid foundation in the hospitality sector, having dedicated five years to front-of-house hotelier roles. The roles gave me a profound understanding of guest service, operational intricacies, and the essence of delivering exceptional customer experiences. This hands-on experience shaped my industry knowledge and laid the essential groundwork for my eventual transition into HR management.
My journey has enabled me to combine the best of both worlds—leveraging my understanding of the hospitality industry thru the people I worked with on a day-to-day basis and utilizing the strategic insights of HR management.
Over the past nine years, I’ve had the privilege of dedicating myself to HR management roles, overseeing functions for corporate entities and individuals spanning a diverse range of responsibilities- from talent acquisition and development to performance management, policy formulation, and ensuring regulatory compliance. Each experience has contributed to a comprehensive understanding of managing HR across various contexts. This diverse exposure has uniquely positioned me to navigate the complexities of HR across various departments and organizational structures.”
She added, “As an HR Business Partner for Emirates Specialized Group, I’ve elevated my engagement to a strategic level. Here, I serve as a trusted advisor, offering insights and best practices to mitigate employment-related risks and optimize the organization’s overall efficiency. I align HR practices with the organization’s business objectives, strategically managing talent, crafting policies, and fostering employee engagement. This role underlines my commitment to HR excellence and exemplifies the interaction between my hospitality industry roots and strategic HR prowess.
The fusion of my experiences has enabled me to embrace a unique perspective that bridges operational excellence with people-centric strategies. This continues to inspire me, reinforcing the interconnectedness of different aspects of HR management and their significant impact on organizational success.”
Essential Skills To Achieve Success
While managing HR planning, one must have specific skills crucial for this role. We asked, “What essential skills and qualities have contributed to your success in managing HR functions?”
She shared, “The combination of my academic background – a Bachelor of Science in Tourism and Hospitality – serving and welcoming people thru the customers and the employees, understanding their needs with the applied knowledge gained from my CIPD Level 5 Associate Diploma in People Management has played a central role in my accomplishments. Evidenced by my contributions in spearheading initiatives like the “You Earned It” recognition program and orchestrating culture campaigns such as “We Care,” my dedication to cultivating positive work environments shines through. The transition from the hospitality sector to the dynamic oil and gas realm has emphasized the widespread importance of stakeholder engagement, meticulous compliance, and adept change management skills.
My achievements result from a combination of competencies and attributes. Whether launching strategic HR programs, nurturing collaborative cultures, or driving hands-on involvement in areas such as employee relations, talent management, coaching, and conflict resolution, I’ve consistently delivered impactful results. This effort has created a harmonious work environment founded upon thorough organizational development. Moreover, my track record in effectively supporting the establishment and alignment of HR initiatives with overarching business goals attests to my strategic acumen and steadfast adaptability.”
Positive Work Environment
Fostering a positive approach and work culture goes a long way. We asked, “How have you contributed to fostering a positive company culture within your organization?”
She replied, “I’ve actively advocated a culture of inclusivity and growth. I’ve empowered employees to take ownership of their career progression through initiatives like leadership development programs, skill enhancement workshops, and regular feedback sessions. By emphasizing the value of diversity and continuous learning, I’ve cultivated a workplace where every individual feels valued and motivated.
My involvement in refining recognition strategies and aligning them with company objectives showcases my dedication and exemplifies this commitment. Cultivating an inclusive and compliant work environment is integral to sustaining motivation, engagement, and organizational success across industries. Throughout my experience as an HR Business Partner, I’ve consistently campaigned crafting a positive company culture. Whether in the hospitality or oil and gas industry, my involvement in refining recognition programs and aligning them. This emphasis on inclusive and compliant workplaces reflects my commitment to nurturing a harmonious environment that propels motivation, engagement, and success.”
Adapting To The Latest Trends
With the rapidly growing market scenario, it is crucial to stay updated with the latest trends happening around. We asked, “How do you stay updated with the HR field, evolving rapidly with the latest trends and best practices?”
She replied, ” I stay abreast of the rapidly evolving HR field through a continuous commitment to professional development. I actively engage in ongoing learning by attending prominent HR conferences, actively participating in insightful webinars, and maintaining subscriptions to reputable industry publications. I firmly believe that staying “current” equips me to integrate innovative HR strategies harmonizing with the industry’s dynamic trends.
My cross-industry experience has heightened the paramount importance of remaining well-informed. I continuously amplify my expertise by proactively participating in thought-provoking webinars, influential conferences, and expansive HR networks. This adaptability is further exemplified by my essential role in aligning HR strategies with the ever-shifting landscape of labor laws and Emiratization directives, distinctly illustrating the intricate interplay of HR across diverse sectors.”
Overcoming Challenges
Confronting challenges is an inevitable part of any career path. We asked, “Share some examples of a particularly challenging employee-related issue you’ve handled and how you resolved it?”
She replied, “One of the challenging employee-related issues, most of us have encountered during the COVID 19 pandemic, was navigating through its unprecedented impacts on our workforce. As the pandemic unfolded, it presented multifaceted trials that required an agile and empathetic response. The challenge was twofold: ensuring the well-being of our employees while maintaining and sustaining the business operations. The sudden transition to remote work and the uncertainty surrounding the situation impacted employee morale, engagement, and overall productivity.
To address this, I collaborated with the team on the implementation of comprehensive remote work policies and a rotation system with the operations. Clear and transparent communication was at the forefront of our strategy, ensuring employees understood the rationale behind certain changes implemented and how this aligned with our commitment to their safety not just at work but also at home. Our approach wasn’t just about policies but about promoting a sense of unity and resilience within the workforce.
Listening with empathy played a vital role throughout this process. Recognizing employees’ challenges, we established dedicated channels for open dialogue and support. Regular virtual check-ins, wellness initiatives, and providing resources to facilitate remote work effectively were all part of our rounded response. We’ve looked after their wellness and welfare.
The result was a remarkable demonstration of unity and adaptability within our team. Employees felt valued and cared for, and their commitment to upholding our organization’s goals remained solid. Through this challenging period, we maintained business continuity and furthered a stronger sense of camaraderie and mutual support.
This experience highlighted the crucial role of HR in times of crisis and highlighted the importance of combining strategic thinking with empathy. It reinforced my belief in the ability of HR to guide an organization through uncertainty while prioritizing the well-being of its most asset: its people.”
Effective Teamwork
To learn more about the aspects she focuses on in developing an effective HR team, we asked, “What strategies do you employ to manage and develop your HR team effectively?”
She shared, “My approach to managing and developing my HR team revolves around mentorship, empowerment, nurturing a team’s strengths, and encouraging collaboration. This resulted in a motivated workforce and a culture of continuous growth. The principle remains constant, build people so they can build your business whether in hospitality or in oil and gas, or any other industry.”
I asked the company to prioritize creating a work environment that encourages continuous learning and skill enhancement. We empower them to take ownership of their professional growth. This personalized approach enhances the employees strengths and highlight their expertise and contributes to a harmonious and cohesive team dynamic.
As an HR Business Partner, the role extends beyond traditional team management to driving innovative HR strategies that align seamlessly with our organizational objectives. Through encouraing, an atmosphere that promotes continuous education, open communication, knowledge sharing, and cross-functional collaboration.
My experience transitioning between industries has further reinforced the enduring importance of cultivating a motivated and cohesive team, regardless of the specific field. This principle remains a fundamental driver of success, as it promotes engagement, harnesses diverse perspectives, and ultimately contributes to the organization’s sustained growth.”
Balancing The Business
We were intrigued to learn about how Baby Ellaine Maderazo maintains a sound balance of employee needs and brand objectives. We asked, “How do you balance employees’ needs with the company’s objectives?”
She shared, “balancing the dynamic and diverse needs of employees with the overarching objectives of the company is a foundational aspect of my role as an HR Manager. This equilibrium is a universal principle that transcends industries and underscores the pivotal role of HR in advancing the organization’s success.
As an HR Business Partner, I employ a multifaceted approach that involves crafting methodically curated policies, engagement strategies, and Initiatives designed to seamlessly harmonize our employees’ aspirations and well-being with the organization’s strategic goals. This all-inclusive perspective is the basis of my method to ensure that employee satisfaction and business growth coexist harmoniously.
By integrating these core principles into our HR practices, I showcase my dedication to upholding legal and ethical standards and advocate for a workforce that reflects the values and diversity of our community. Furthermore, developing an environment of open communication stands as a testament to my approach. By creating channels for transparent dialogue, I ensure that employee concerns, suggestions, and aspirations are effectively addressed. This nurtures a sense of trust and empowers employees to contribute to the organization’s growth and innovation.
The value of HR, regardless of the industry, remains resolute in its capacity to bridge the gap between employee needs and organizational objectives. This principle guides my approach as an HR Business Partner as I strive to support an ecosystem where mutual success thrives and where the well-being of employees becomes synonymous with the company’s success.”
Major Focus At Present
“What are you focusing on working on with Emirates Specialized Group?”
Ellaine shared, “ Aligning HR Practices with Industry Demands:
I lead efforts to align our HR practices with the unique goals of oil and gas and specialized services. This includes customizing HR principles to meet specific needs while following industry best practices.
Seamlessly aligning organizational structure, designing a robust compensation framework, and streamlining HR processes for both oil and gas and specialized services took much work. Leveraging my hospitality expertise, I bridged the gap between these sectors. This involves mapping the hierarchy, aligning roles with our objectives, and creating a comprehensive compensation framework that caters to our specialized needs and industry standards. This highlights our commitment to nurturing a thriving workforce.
Advanced HR System Implementation through ESG Platform:
I oversee advanced HR system implementation using the ESG platform. This reflects our dedication to technology-driven employee experiences and streamlined HR operations. Creating a centralized HR system accessible to all employees and offered to partners as a back office shared services, regardless of division or location, was a challenge. Enhancing the ESG platform, we provide comprehensive HR services digitally. Customized for diverse needs, employees manage HR services electronically, reducing administrative burdens and empowering them. This initiative cultivates an engaged, productive workforce, showcasing ESG’s commitment to innovation and optimized HR practices.
Shaping The Current Position
“How have your experiences as an employee shaped your approach as an HR Leader?”
She replied, “My time as an employee has influenced my role as an HR Manager. Through personal experiences in various positions, I’ve gained valuable insights into the employee perspective. This insight allowed me to shape HR strategies that connect with our workforce, raising engagement, motivation, and loyalty.
By keeping the employee’s viewpoint in mind, we created an environment that supports professional growth, well-being, and overall job satisfaction. Promoting Open forums, employee surveys and open-door policies where employees are encouraged to provide feedback. This has increased engagement, higher retention, and a more empowered team.
Empathy has been a guiding principle throughout my career. My experiences as an employee have taught me the importance of understanding our workforce’s daily challenges and aspirations. This empathy shaped my approach as an HR Manager, leading to policies, programs, and solutions that resonate with our employees on a personal level. It builds trust, strengthens relationships, and highlights HR’s vital role in promoting employee well-being and organizational success.”
Major Influence on The Journey
During the career path, many entities leave their impact behind that helps one in building their career. We asked, “Can you elaborate on the mentors and colleagues who have influenced your career?”
She replied, “ I’m indebted to my mentors and colleagues, driving my commitment to mentorship and team collaboration. I thrived in an environment that encouraged learning and growth, sharing knowledge, guidance, and maintaining an open communication. This enhances team cohesion and overall success.
Significant mentors and colleagues have profoundly shaped my career. In the hospitality industry, leaders from the National Corporation for Tourism & Hotels – Hotels Divisions like Mr. Manoj Kanwal, Mr. Kamal Zayati and Mr. Rohan Jayaratne imparted strategic insights, refining my approach, and expanding my boundaries.
Working with Oil & Gas and specialized industry experts, such as Mr. Jack Boath – VP of Operations, and Mr. Karim Attiyah – Group CEO of Emirates Specialized Group, is a privilege that transformed my perspective. Their practical expertise broadened my horizons and equipped me with diverse leadership philosophies.
This influence forms a complete approach to HR management, embracing empathetic leadership and resilient problem-solving. I aim to enrich continuous learning and growth within my teams, creating an empowered workforce. Dedicated to paying forward wisdom, I contributed to individual growth and collective organizational success, embodying the guidance that shaped my career.”
Understanding Client Requirements
We were interested to learn about her approach and viewpoint regarding employee experience and client satisfaction. So we asked, “How do you view the relationship between client satisfaction and employee experience regarding business success?”
She replied, “The relationship between client satisfaction and employee experience is key for business success. While client satisfaction drives growth, employee experience is equally vital. A motivated workforce enhances customer interactions. Engaged, empowered, and fulfilled employees deliver exceptional customer experiences, boosting brand loyalty and reputation. By prioritizing employee development and well-being, I’ve observed firsthand how this positively affects client interactions and overall business performance. This holistic approach aligns employees’ well-being with client satisfaction, creating a cycle of success that transcends industries.”
Find Baby Ellaine Maderazo on LinkedIn.
Find Emirates Specialized Group on LinkedIn or visit http://escouae.com.
