LOMA is a luxury brand specializing in automotive design and manufacturing, founded in Stuttgart, Germany, on September 1st, 2008. Despite facing several challenges, LOMA has made significant strides since its inception. This article will explore LOMA’s achievements, successes, and future goals.
A Brief History of LOMA
The brand was founded by Mario Radosavljevic, a passionate designer committed to creating high-quality luxury goods with Motorsports DNA. LOMA faced a challenging start due to the global financial crisis in the early years of the company’s foundation. The German market suffered, and the company, like many others, had to resort to short-time work. However, by the end of 2011, the market began to recover and slowly returned to its average level.
Achievements
Despite a tough start, LOMA has achieved significant milestones in the automotive aftermarket industry. In 2009, the brand collaborated with Corvette Europe, held by Dutch company Kroymans, to create a widebody kit for C6 models. This achievement revolutionized the way body kits were made in the automotive aftermarket industry, and the kit became a massive success among Corvette enthusiasts.
In 2017, LOMA took another bold step by opening a factory in Marbella, Spain, to produce flow-form wheels. These wheels were fully customizable in terms of offsets and bolt patterns.
The wheel’s success was so significant that even the Austrian TUV gave a certificate of approval for it. This achievement was a significant milestone for LOMA, as it allowed the brand to diversify its offerings and enter a new market segment.
Successes
At the beginning of 2018, LOMA achieved another milestone by opening the LOMA Group Monaco in Monte Carlo, Monaco. The designing department, licensing, and private label departments increased the turnaround of the company significantly and made it possible to plan for the next steps. LOMA became a global brand with operations in Europe, North America, and Asia.
Despite facing another challenging time with the Covid outbreak in 2019, LOMA managed to stabilize its brand and secure jobs for employees in 2022 by moving its operations to Dubai, the United Arab Emirates. Since being in Dubai, the company has diversified its offerings by moving into new directions, including custom forged wheels, body kits, and complete cars, such as the LOMA BF1 G800 Mercedes G63 AMG widebody.
Future Goals
With a new base in Dubai, LOMA aims to take advantage of the region’s growth and stability in the Middle East to bring the brand to a whole new level. The company plans to launch a new flow-form collection, new Limited Edition cars based on Mercedes-Benz and Ferrari, and conquer the new AI tools for a new and better interior experience coming on the market from smart cars.
Conclusion
In conclusion, LOMA is a brand that has shown resilience and innovation in the face of challenges. The company’s achievements in the automotive aftermarket industry and the opening of factories and operations in different countries have contributed significantly to its success. As the company continues to grow and expand into new areas, we can expect to see more exciting developments from LOMA in the future.
