Dubai, UAE, 5th October 2023 – In a noteworthy move within the digital business landscape, Haris Mumtaz has taken on the role of Marketing & Growth Lead – Digital Platforms at Ghassan Aboud Group (GAG). This significant appointment underscores the ever-evolving dynamics of the digital sector.
With an impressive background featuring triple MBA specializations in marketing, advertising, and digital transformation, Mumtaz’s credentials are further enhanced by his UK Level 7 strategic marketing and innovation qualification. Boasting over 13 years in the field, Mumtaz specializes in integrated and digital marketing, digital transformation, strategy, innovation, brand management, and omnichannel marketing.
Having collaborated with powerhouse brands such as Johnson & Johnson, Majid al Futtaim, and Huawei Technologies, Mumtaz’s diverse experience spans sectors including Tech, Fintech, eCommerce, Real Estate, Hospitality, and FMCG & Retail, among others. His advocacy for data-driven marketing and analytics is evident in his work, emphasizing the significance of data in shaping strategic decisions and ensuring an impressive ROI.
Beyond his expertise in marketing, Mumtaz has been a notable figure in global marketing events, including “Global Marketing Day” and “AI Emerging Tech Summit”. His insights and thought leadership have influenced many, painting him as a visionary in strategic marketing and emerging technologies.
In his previous endeavors, Mumtaz has effectively managed high-performing teams, multi-million-dollar marketing, technology, and digital media budgets, consistently demonstrating exceptional growth rates and ROI. His nomination as ‘Marketeer of the Year’ by Gulf News in 2022 serves as a testament to his vast capabilities and impact in the marketing world.
The Ghassan Aboud Group, headquartered in the UAE, has made its mark as a distinguished multi-business conglomerate. Recently spotlighted by Forbes Middle East’s Top 100 Arab Family Businesses, the group’s journey began as a trading entity three decades ago and has since flourished into a multifaceted powerhouse. Their business portfolio boasts eminent brands like the Grandiose retail chain, Olive Country, Gallega Logistics, and the Crystalbrook Collection of hotels in Australia, among others. Their influential collaborations with Abu Dhabi Ports Group to foster major food and automotive hubs underscore their commitment to innovation. As Ghassan Aboud Group continues its global ventures, encompassing sectors from automotive to media, the induction of Haris Mumtaz as their Marketing & Growth Lead signals an anticipated surge in digital breakthroughs.
Expressing his thoughts on this new association, Mumtaz shared, “Being integrated into Ghassan Aboud Group marks a pivotal phase in my professional journey. Drawing from my previous experiences, especially the transformative period with Huawei, I am poised to bring GAG’s digital presence to new heights.”
Observers of the digital marketing realm are keenly watching this collaboration, anticipating innovative strategies and a renewed narrative in digital marketing and growth.
About Haris Mumtaz:
Haris Mumtaz stands out as a visionary in the dynamic realm of marketing and digital transformation. Over the years, he has propelled businesses to new heights through his innovative strategies and solutions. His profound understanding of integrated marketing, artificial intelligence, and cutting-edge technologies underscores his esteemed position within the global tech and marketing sectors. With a legacy of excellence and a forward-thinking perspective, Mumtaz has earned wide recognition and respect in the industry.
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