Gipefi Invest signs a strategic agreement worth 100 million euros with Global Emerging Markets (GEM) to support its global development and its initial public offering
Gipefi Invest Inc., a key player in the Retail Software and Retail Media sector, announces the signing of a strategic agreement worth 100 million euros with Global Emerging Markets (GEM), with the support of Licorne Gulf. This agreement marks a key stage in the international expansion of Gipefi Invest and the development of its innovative technological solutions.
Mr Jean Pierre Paugam
A Strategic Vision for Innovation and Growth
With over 40 years of expertise in retail software packages, Jean-Pierre Paugam, the founder of CYLANDE, which was sold to the CEGID Group in 2017, is developing a leading group in SaaS solutions for commerce space.
Gipefi Invest is developing a portfolio of solutions including:
- SceneShopvia PADAME+ – an immersive technology for Retail Media, aligned with the new trends in shoppable media.
- An omnichannel SaaS platform from ADEIZ – omnichannel management and optimization of the customer experience.
- Digital monetization solutions for retailers – integrating AI and facilitating the transition to connected and predictive commerce.
A Strategic Partnership with GEM
Thanks to this investment, Gipefi Invest will:
- Accelerate its international development, with a stronger presence in North America, Europe and the Middle East.
- Deploy strategic acquisitions to enrich its SaaS and Retail Media ecosystem.
- Strengthen its capabilities in Artificial Intelligence and Data Analytics, in line with new market expectations.
An Ambition of Technological Leadership
Gipefi Invest has established itself as a key player in Retail Software. Its advanced technology enables rapid and efficient integration for retailers seeking to modernize their digital infrastructures.
The integration of these solutions into the PADAME+ and SceneShop ecosystem positions Gipefi Invest as a potential leader in the field of shoppable media and omnichannel commerce. Already established in Qatar, the company has signed its first POC with a major player in the region.
“This agreement with GEM reflects our commitment to transforming retail with the most advanced technologies. Our ambition is to provide retailers with high-performance and scalable solutions that redefine the shopping experience and the management of in-store and online operations,” explains Jean-Pierre Paugam, President of Gipefi Invest.
Preparation for the IPO and Outlook
This agreement with GEM is part of GipefiInvest’s roadmap towards an IPO, which will be a natural progression to support its long-term vision and international ambitions.
About Gipefi Invest
Gipefi Invest is an incubator and developer of innovative high-growth companies, which exploits the synergies between technology, artificial intelligence and commerce to create sector leaders ranging from cosmetics for melanin-rich skin to retail software.
Gipefi Invest is active in the field of technological solutions for retail through its subsidiaries, ADEIZ and PADAME+. ADEIZ provides omnichannel SaaS solutions that optimize retail operations, customer experience and digital engagement. PADAME+ focuses on innovations in the field of retail media, leveraging immersive commerce technologies to improve digital monetization for retailers. Together, these entities position Gipefi Invest as one of the leading providers of next-generation software solutions for retail.
About GEM
Global Emerging Markets (“GEM”) is a $3.4 billion alternative investment group that manages a diverse set of investment vehicles focused on emerging markets across the world. GEM’s investment vehicles provide the group and its investors with a diversified portfolio of asset classes that span the global private investing spectrum. Each investment vehicle has a different degree of operational control, risk-adjusted return and liquidity profile. Our vehicles and investment vehicles provide GEM and its partners with exposure to: Small-Mid Cap Management Buyouts, Private Investments in Public Equities (PIPEs) and select venture investments.
About Licorne Gulf
Active for 27 years in Saudi Arabia, Bahrain, and Qatar, Licorne Gulf, led by Irina Duisimbekova and Alexandre Katrangi, is renowned for its significant financial contributions to European football and its direct investments in industrial projects in the Gulf region. These ventures are conducted in partnership with CAC40 and Fortune 500 companies. The holding is well-known for its influence among GCC Royal Families and prominent family-owned businesses, facilitating high-stakes transactions through its complex networks and strategic alliances.
Contact:
Gipefi Invest: www.gipefi.com, contact@gipefi.com
GEM: www.gemny.com, info@gemny.com
