We recently had the privilege of interviewing Basma El Zein, Director General of Techno-Valley at the University of Business and Technology in Jeddah, Saudi Arabia. With a passion and enthusiasm for leading the field of Scientific Research, Basma started her journey and has established herself in the present position, proving to be an inspiration for many.
Basma’s journey over these years has been marked by her persistent commitment and dedication to pushing the boundaries of knowledge while making significant contributions in this field for the future. In this insightful interview, the Director General shares her perspective on the rapid transformation and growth of this field, contributing towards the SDGs, facing multicultural challenges, and facts that excite her about the future industry.
Spark Behind Joining This Field
We started the interview by asking, “What inspired you to become a leader in the fields of Research and Technology transfer?”
Basma responds, “My inspiration to become a leader in the fields of Scientific Research, specifically in nanotechnology for energy conversion and energy storage, as well as technology transfer, can be traced back to a profound commitment to advancing science and technology. My remarkable journey has been marked by a relentless dedication to pushing the boundaries of knowledge and making tangible contributions to fields that hold significant promise for the future. The desire to shape the landscape of academic and research excellence, coupled with a passion for entrepreneurship, has been a driving force throughout my career.
My multifaceted roles, from serving as the Director General of Techno-Valley at the University of Business and Technology to the leadership positions as Dean of Scientific Research at UBT and other institutions like the King Abdullah University of Science and Technology where I was a research scientist, reflect a deep-seated commitment to fostering innovation and driving progress in nanotechnology and energy conversion.”
“Furthermore, my engagement in technology transfer underscores a commitment to translating scientific advancements into real-world applications, contributing to the practical implementation of cutting-edge research in the broader technological landscape. Overall, my inspiration stems from a genuine belief in the transformative power of science and technology to address critical global challenges and improve the quality of life.” She added.
Rapidly Evolving Digital Space
To learn more about Basma’s perspective on major disruptors in her field, we asked, “What are the biggest disruptors shaping scientific research and technology transfer today?”
Basma shared, “In the contemporary landscape of scientific research and technology transfer, several disruptive forces are reshaping the way knowledge is generated, disseminated, and applied. One of the primary disruptors is the rapid evolution of digital technology and artificial intelligence. Automation and machine learning are revolutionizing data analysis, enabling researchers to process vast amounts of information more efficiently and derive meaningful insights.
At the forefront of innovation, nanotechnology operates at the molecular and atomic levels, providing a toolkit for manipulating matter with unparalleled precision. This capability not only opens new frontiers in materials science and engineering but also revolutionizes diverse fields such as healthcare, energy, and manufacturing. Also, nanotechnology’s interdisciplinary nature aligns seamlessly with the trend of collaborative research, bringing together experts from various domains to explore its vast potential. Moreover, nanotechnology exemplifies the commitment to sustainability and societal impact, offering solutions to pressing challenges through eco-friendly materials and advanced applications, while playing a central role in the contemporary scientific landscape and focusing on addressing global challenges for the betterment of society.
Another major disruptor is the increasing emphasis on interdisciplinary collaboration. As scientific challenges become more complex, researchers from diverse fields are coming together to tackle problems holistically. This collaborative approach not only facilitates the integration of different perspectives but also expedites the translation of research outcomes into practical technologies with broader applications.”
She added, “The open science movement is also playing a significant role in disrupting traditional research paradigms. Open-access publications, open data initiatives, and collaborative platforms contribute to a more transparent and inclusive research environment. This openness fosters faster dissemination of knowledge and enhances the accessibility of research findings, ultimately promoting more effective technology transfer.
Moreover, the globalization of research and innovation is a notable disruptor along with a growing demand for research outcomes that address pressing global challenges. And, the increasing focus on sustainability and societal impact is shaping the direction of scientific research and technology transfer. In summary, the integration of advanced technologies, interdisciplinary collaboration, open science practices, globalized research efforts, and a heightened focus on societal impact are among the most significant disruptors shaping scientific research and technology transfer in the present era.”
Achieving The SDGs
We further asked, “How can science, innovation and technology contribute to climate actions and contribute to achieving the 17 SDGs?”
She shared, “Science, innovation, and technology play pivotal roles in addressing climate change and contributing to the achievement of the United Nations’ 17 Sustainable Development Goals (SDGs).
Advances in science and technology drive innovations in renewable energy sources and enhance energy efficiency across industries, transportation, and buildings, minimizing environmental impact, and aligning with SDG7. Scientific research and technology developments in carbon capture and storage (CCS) are crucial for mitigating greenhouse gas emissions from industries that are challenging to decarbonize fully, along with providing accurate monitoring and modeling tools, contribute towards SDG 13.
Again, innovations in efficient public transportation systems and sustainable urban planning contribute to reducing emissions in this sector, aligning with SDGs 11 and 13. To meet SDG 2 of Zero Hunger, agricultural technologies promote sustainable and climate-resilient practices, contributing towards food security and climate adaptation. Moreover, SDG 12 of Responsible Consumption and Production is boosted with efficient waste management technologies. By facilitating the dissemination of climate-related information, education, and awareness, technology is building a global understanding of climate change and its impacts, aiding SDG 4.”
Basma added, “Ensuring that the benefits of scientific and technological advancements are accessible to all populations, including vulnerable and marginalized groups, contributes to reducing inequalities in the face of climate change and contributing towards SDG 10. Also, collaborative efforts and technology transfer between developed and developing nations promote the widespread adoption of sustainable technologies, ensuring that all countries can benefit from advancements in science and innovation, aligning with SDG 17.
Lastly, financial technologies supporting green investments, sustainable business practices, and inclusive economic growth contribute to poverty reduction and a transition to a low-carbon economy facilitating SDG 1, 8, and 13 collectively. In essence, science, innovation, and technology are integral to addressing climate change and achieving the SDGs. By leveraging these tools, societies can create a sustainable and resilient future that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Turning Points In Basma’s Journey
We were curious to learn about the decisions that became the turning point in Basma El Zein’s journey. So, we asked, “What was a pivotal decision or risk you took that impacted your career?”
She responds, “Undoubtedly, a pivotal decision that significantly impacted my career was the choice to pursue a Ph.D. in Nanotechnology for Photovoltaic Applications at the University of Lille. This decision represented a deliberate and strategic move towards specializing in a cutting-edge field with immense potential for innovation and real-world impact. Undertaking a Ph.D. is inherently a substantial commitment, involving years of dedicated research and academic rigor along with the risk of uncertainty. However, the potential rewards were equally substantial — contributing to advancements in renewable energy, specifically in the realm of solar cell technology.
The experience gained during the Ph.D. journey, including the research, collaboration, and problem-solving skills developed, has been instrumental in shaping my career trajectory. It has not only opened doors to diverse opportunities in academia, research, and technology transfer but has also provided a platform to contribute meaningfully to the scientific community.”
“Furthermore, the decision to pursue a Ph.D. in Nanotechnology for Photovoltaic Applications aligned with my broader career vision — to be at the intersection of scientific innovation and practical applications. This strategic move has allowed me to be a part of transformative research initiatives, contribute to the growing body of knowledge in nanotechnology, and play a role in addressing global energy challenges.
In hindsight, this decision stands out as a calculated risk that has not only enriched my academic and professional journey but has also positioned me as a key contributor to the advancement of science and technology in a critical and rapidly evolving field.” Basma added.
Attracting Bright Minds
Having the right talent in the organization is paramount to ensure excellence. So, we asked, “How do you attract top talent and foster a culture of collaboration?”
Basma El Zein responds, “As the Director General of Techno-Valley, and previously the Director General of the Governance and Sustainability Center at the University of Business and Technology in Jeddah, Saudi Arabia, attracting top talent and fostering a culture of collaboration is essential for driving innovation and academic excellence. Several strategies can be employed to achieve these goals.
Actively seek out top talent through targeted recruitment efforts by identifying individuals with exceptional skills and expertise in relevant fields, both nationally and internationally. Establishing partnerships with other institutions, industry leaders, and research organizations can also be a valuable source for talent identification. Alongside this, offers competitive compensation packages and benefits to attract and retain top talent, reflecting the institution’s commitment to supporting the success and well-being of its faculty and researchers.
Top researchers are often attracted to institutions that offer cutting-edge laboratories, advanced equipment, and ample opportunities for collaboration and experimentation. Make sure to provide state-of-the-art research facilities and resources to ensure this aspect. Also, actively promote and support collaborative research initiatives both within the institution and through external partnerships, creating a culture of cross-disciplinary innovation.”
“Furthermore, implement professional development programs that support the growth and advancement of faculty and researchers. Acknowledge and celebrate the achievements of faculty and researchers through awards and recognition programs, reinforcing a culture that values and rewards excellence. A culture of open communication is also an effective strategy, promoting collaboration and ensuring that all members of the institution feel heard and valued. Create an inclusive and supportive work environment where diverse perspectives are embraced.
By strategically combining these approaches, you can create an environment that not only attracts top talent but also fosters a collaborative culture where researchers are empowered to excel and contribute to the institution’s overall mission of advancing science and technology.” Basma El Zein added.
Boosting Economic Development
Research and innovation are key factors that boost economic development. So, we asked, “How can research and innovation contribute to the economic development of the country?”
“Research and innovation are pivotal drivers of economic development, fostering job creation, increased productivity, and the formation of new industries. The outcomes of research endeavors often lead to the development of cutting-edge technologies, enhancing a country’s global competitiveness and attracting foreign investments. Additionally, the diversification of the economy, facilitated by innovative sectors, reduces vulnerability to economic shocks. The entrepreneurial spirit and startup culture thrive on research-driven insights, contributing to economic dynamism.
Investments in research also result in the creation of a skilled workforce, improving human capital development, and aligning education with evolving job market needs. Moreover, innovations in healthcare, sustainable practices, and environmental technologies positively impact health outcomes, overall well-being, and the pursuit of environmental sustainability.”
She further added, “The economic benefits extend to improved infrastructure, government revenue generation, and quality of life enhancements, ultimately creating a foundation for long-term economic prosperity. Countries that prioritize research and innovation position themselves as leaders in the global economy, ready to address challenges and seize opportunities for sustainable growth.”
Incorporating Social Responsibilities
“What is your approach to sustainability and corporate social responsibility?”‘
She asserts, “As the Director General of Techno-Valley and previously the Director General of the Governance and Sustainability Center at the University of Business and Technology in Jeddah, Saudi Arabia, my approach to sustainability and corporate social responsibility (CSR) is centered on fostering a holistic commitment to environmental, social, and ethical principles. This approach aligns with the broader mission of the university and recognizes the interconnectedness between academic endeavors and their impact on society and the environment.”
She continued, “Here are key elements of my approach:
- Implement sustainable practices and technologies within Techno-Valley’s operations, including the adoption of energy-efficient systems, waste reduction measures, and promoting sustainable transportation options.
- By aligning research efforts with real-world problems, Techno-Valley contributes to positive social impact and reinforces the university’s commitment to responsible innovation.
- Ensure that technology transfer activities adhere to ethical standards and promote positive societal outcomes.
- By actively participating in the community, Techno-Valley becomes a responsible corporate citizen.
- An inclusive educational approach contributes to a socially responsible institution along with focusing on transparency and accountability in governance.
- Prioritize the well-being of Techno-Valley’s employees by providing a safe and supportive work environment along with regular evaluation and refining sustainability and CSR strategies.
By integrating these principles into the core values of Techno-Valley, we aim to not only advance scientific and technological knowledge but also contribute to the well-being of society and the preservation of the environment. This comprehensive approach to sustainability and CSR reflects a commitment to responsible leadership in the academic and research domain.”
Handling Multifaceted Challenges
As a business operating globally, it is inevitable to come across cultural differences and challenges. So, we asked Basma El Zein, “How do you navigate international markets and cultural differences?”
Basma responds, “Navigating international markets and cultural differences is a multifaceted challenge that requires a strategic and culturally sensitive approach. As the Director General of Techno-Valley at the University of Business and Technology in Jeddah, Saudi Arabia, several key principles guide my approach. Cultivate a deep understanding of the cultural nuances and business practices of the target international markets. Cultural competence enables effective engagement and relationship-building. Focus on building a diverse and multicultural team within Techno-Valley, which will enhance the organization’s ability to navigate international markets successfully.
Furthermore, establish strategic partnerships with local institutions, businesses, and organizations in the target markets and enhance credibility by demonstrating a commitment to collaboration. Embrace adaptability as a core value. International markets are dynamic, and the ability to adapt quickly to changing circumstances is crucial. Also, develop effective cross-cultural communication strategies and conduct thorough market research to understand the local demand, competition, and regulatory landscape.”
“Also, ensure compliance with local laws and regulations as it is crucial for maintaining a positive reputation and avoiding legal issues. Besides that, develop marketing strategies that resonate with the cultural preferences of the target audience. Prioritize relationship-building, as strong connections often lead to long-term success. Remember to implement robust risk management strategies involving the identification of potential risks associated with international operations and developing mitigation plans.
By integrating these principles into the internationalization strategy of Techno-Valley, the organization can navigate diverse markets effectively, leverage global opportunities, and contribute to the exchange of knowledge and innovation on a global scale.” She added.
Transformative Advancements That Excite Basma El Zein
We ended the interview by asking, “What excites you about the future of Scientific Research and technology transfer?”
Basma shared, “The future of scientific research, particularly in the realms of nanotechnology for energy conversion and storage, along with technology transfer, is incredibly exciting and holds immense promise for transformative advancements. Several factors contribute to this excitement. The ongoing exploration of novel nanomaterials, such as advanced nanocomposites and quantum dots, presents the opportunity to engineer materials with unprecedented properties. These materials can revolutionize energy conversion and storage devices, leading to more efficient and sustainable technologies.
Nanotechnology is driving breakthroughs in energy harvesting, enabling the capture and utilization of energy from previously untapped sources. Continued research in nanotechnology for photovoltaic applications, is poised to enhance the efficiency and cost-effectiveness of solar cells. It also plays a pivotal role in the development of next-generation batteries with higher energy density, faster charging capabilities, and longer cycle life.
Nanotechnology is driving the development of nanoelectronics, leading to smaller, faster, and more energy-efficient electronic devices, crucial for the evolution of computing technologies and the realization of advanced applications in artificial intelligence, quantum computing, and the Internet of Things (IoT). The interdisciplinary nature of this field fosters collaborations across scientific disciplines, expanding the possibilities for scientific breakthroughs.”
“The interconnected global landscape facilitates the transfer of nanotechnology-related knowledge and innovations. Nanotechnology, with its precision and efficiency, offers opportunities to create energy solutions with minimal environmental impact, aligning with global efforts to address climate change. Also, the intersection of nanotechnology and energy presents a fertile ground for entrepreneurial ventures and startups. As scientific research progresses, the potential for technology transfer and the creation of innovative solutions for energy challenges becomes a catalyst for economic growth and job creation.
Beyond technological advancements, the future of scientific research in nanotechnology holds the promise of addressing societal challenges. From providing access to clean energy in remote areas to contributing to the development of sustainable infrastructure, nanotechnology has the potential to positively impact communities globally.
In essence, the future of scientific research in nanotechnology for energy conversion and storage, coupled with technology transfer, excites me due to the potential for groundbreaking innovations, sustainable solutions, and positive societal impact. The convergence of scientific expertise, global collaboration, and a commitment to addressing pressing challenges positions nanotechnology as a driving force in shaping a more sustainable and technologically advanced future.” She concluded.
Connect with Basma El Zein on LinkedIn.
Find University of Business and Technology on LinkedIn or visit their website to learn more.
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