We recently had the privilege of interviewing Osan Ghaddaf, Co-founder and Creative Director at Atkya Art Consultancy. Osan Ghaddaf is not just a regular Art Consultant but a curious Creative Director and the visionary behind shaping Atkya Art.
With an exceptional career span of over two decades, Osan Ghaddaf seamlessly merges art, design, architecture, technology, and environment. In this insightful interview, the industry leader shares his perspective on disruptors of the industry, fostering collaboration, adopting sustainable art practices, and navigating through the global market.
Spark Behind Atkya Art
We started the interview by asking, “What inspired you to start your company or become an industry leader?”
Osan responds, “The idea for Atkya Art stemmed from a deep appreciation for aesthetics and the transformative power of art. We aimed to redefine the art space, fusing creativity with corporate and cultural environments, and ultimately elevating spaces through artistic expression.”
Reshaping The Industry
The art industry is undergoing dynamic changes like several other industries. To learn more about the disruptors of this field, we asked Osan Ghaddaf, “What are the biggest disruptors shaping your industry today?”
“The art industry is being reshaped by innovative use of technology, a growing emphasis on cultural diversity, and an increasing demand for sustainable and socially responsible art practices.” Osan shared.
Following The Core Principles
Every business has certain principles and ethics that ensure a smooth workflow. So, we asked, “What is the mission and vision of your company? How do you ensure that these principles are embedded throughout your organization?”
Osan replied, “Our mission is to infuse spaces with creativity and transform them into unforgettable experiences. We aim to be at the forefront of art transformation, offering diverse, vibrant, and culturally enriched art experiences. We ensure these principles by maintaining a deeply artistic, innovative, and cooperative approach in all our endeavors.”
Turning Points In The Career
We were curious about the major turning points in Osan Ghaddaf’s professional journey. So, we asked, “What was a pivotal decision or risk you took that impacted your career or company?”
“A pivotal decision was to diversify our services beyond traditional art consultancy, encompassing design, production, and execution of unique art projects. This risk has broadened our scope and enabled us to make a more significant impact in the art and design sector.” He shared.
Attracting The Right Talent
Having the right talents in the team is paramount for the success of any business. We asked, “How do you attract top talent and foster a culture of collaboration?”
Osan shared, “We attract top talent by offering a platform where creativity knows no bounds, and we foster collaboration through a cooperative ethos, valuing every team member’s contribution to our storytelling and artistic direction.”
Setting Atkya Art Apart
Businesses need to offer unique services to build a strong brand presence. We asked, “How do you differentiate your company from competitors in the market? What unique value proposition do you offer to your customers?”
He asserts, “Our unique value proposition lies in our comprehensive approach, blending art, design, architecture, and storytelling to create immersive experiences. Our services are tailored to each client’s needs, ensuring uniqueness and high quality in every project.”
Sustainable Art Practices
We asked, “What is your approach to sustainability and corporate social responsibility?”
Osan continued, “We prioritize sustainability in our art selections and processes. Our commitment to CSR is evident in our collaborations with local artists and suppliers, contributing to regional industry growth and a sustainable economy.”
Embracing Multiculturalism
To learn more about the approaches adopted by Osan Ghaddaf to navigate through a culturally diverse global market, we asked, “How do you navigate international markets and cultural differences?”
He replied, “We navigate international markets by embracing cultural diversity and adapting our art solutions to reflect local cultural nuances, ensuring each project resonates with its audience.”
Marching Towards The Best
We ended the interview by asking, “What excites you about the future of your industry?”
“The integration of technology, the evolution of art forms, and the increasing awareness of art’s role in societal change excite us about the future. We look forward to being part of this transformative journey.” Osan concluded.
Follow Osan Ghaddaf on LinkedIn.
Find Atkya Art on LinkedIn or visit here to learn more.
Also Read:
Hezbollah critics compromise airport screens in Beirut: Media
UAE weather: Parts of the country experience rain as a warning for choppy seas is issued
