UAE Team Emirates cycling team, renowned for its achievements on the global stage, has announced a groundbreaking six-year sponsorship agreement with the Emirati energy company XRG.
This partnership, set to begin with the 2025 season, marks a new era for the team, which will adopt the rebranded name UAE Team Emirates XRG. The deal also includes the prominent display of XRG’s logo on team uniforms, a testament to the alignment between two entities committed to excellence and innovation.
The announcement underscores the team’s ambition to cement its position as one of the world’s premier cycling teams. Over the years, UAE Team Emirates has achieved extraordinary success, thanks in large part to the stellar performances of its star rider, Tadej Pogačar. The two-time Tour de France champion has brought immense prestige to the team, making it a household name in the cycling world. With this new sponsorship, the team aims to further enhance its capabilities, invest in talent development, and expand its global presence.
XRG, an energy company at the forefront of sustainable practices, views this partnership as an opportunity to showcase its commitment to innovation and environmental stewardship. By aligning with a team that epitomizes endurance, strategy, and teamwork, XRG aims to reinforce its brand identity while supporting the growth of cycling as a sport. The company has highlighted its plans to collaborate with the team on initiatives that promote sustainability in sports, including the use of eco-friendly materials and technologies in cycling equipment.
For UAE Team Emirates, the sponsorship deal represents a significant boost in resources and financial backing. Team management has expressed enthusiasm about the collaboration, emphasizing the shared values of resilience and forward-thinking. The agreement is expected to facilitate advancements in training, nutrition, and technology, ensuring that the team remains competitive at the highest level of the sport.
The rebranding to UAE Team Emirates XRG will not only signify the beginning of this partnership but also serve as a symbol of the synergy between cycling and sustainable energy. The new team uniforms, featuring the XRG logo, will debut during the 2025 season, making their first appearance at major international races. Fans and analysts alike are eager to see how this partnership will influence the team’s dynamics and performance in the coming years.
Tadej Pogačar, a pivotal figure in the team’s success, has welcomed the sponsorship deal with optimism. Speaking about the announcement, he emphasized the importance of having strong backing to achieve ambitious goals. Pogačar also noted that the partnership with XRG aligns with his personal advocacy for sustainability and environmental awareness, values he believes are integral to the future of cycling.
The partnership is poised to bring significant benefits beyond the realm of professional cycling. By leveraging the global appeal of the sport, XRG plans to launch community-focused initiatives aimed at encouraging healthier lifestyles and greater environmental consciousness. These initiatives will include events, educational programs, and collaborations with local organizations to promote cycling as both a sport and a sustainable mode of transportation.
Industry experts view the sponsorship as a strategic move that benefits both parties. For UAE Team Emirates, the association with a leading energy company enhances its global profile while providing the financial stability needed to maintain its competitive edge. For XRG, the collaboration offers a platform to reach a diverse audience and strengthen its brand reputation in both the sports and energy sectors.
As the 2025 season approaches, the anticipation surrounding the rebranded UAE Team Emirates XRG continues to build. The partnership not only signals a new chapter for the team but also sets a precedent for how sports and businesses can collaborate to drive mutual success while championing shared values. With Tadej Pogačar leading the charge and XRG’s support fueling their ambitions, the future looks bright for this formidable cycling team.
