We recently had the opportunity to interview Taqua Malik, Founder and CEO of Freedomvisory Ltd., a full-service Amazon consulting firm. Taqua has a track record of successfully launching brands and increasing sales for her clients. She has also developed a thorough understanding of the Amazon platform, from creating efficient ad campaigns to optimizing product listings for search engines.
In this insightful interview, Taqua Malik speaks about her professional journey, getting through difficult times in her company, prioritizing the quality of her services above all else, and provides insightful advice for up-and-coming experts in this field.
The Advent of Taqua’s Journey
We started the session by asking, “Could you start by telling us about your professional career path?”
Taqua Malik responded, “My career trajectory has led me through an unexpected journey. Hailing from the Middle East, I ventured into the field of Medical Laboratory Sciences, a domain I pursued with passion. However, fate led me to a different avenue, where I spent over a decade working in the legal industry in Dubai. These diverse experiences have profoundly influenced my current reality, affording me exposure to a myriad of environments, industries, mindsets, and cultures.”
Adaptability Amidst Adversities
To learn how Taqua Malik overcomes adverse situations in her business, we asked, “What have been the most significant barriers you’ve overcome, and how have these challenges influenced your leadership philosophy?”
Taqua Malik replied, “I’ve navigated numerous challenges, but perhaps none as profound as breaking out of my introverted nature. Stepping beyond my comfort zone was daunting; engaging in discussions with strangers, and participating in large gatherings felt like climbing a mountain. However, I soon discovered that the greatest rewards often lie beyond our comfort zones.
Another hurdle I faced was communicating across various cultures who may have a preconceived notion when engaging with Middle Eastern business settings. It required patience and understanding to navigate differing perceptions and expectations. Yet, through these interactions, I’ve come to recognize that while individuals may bring diverse backgrounds, perspectives, and expectations to the table, there are inherent qualities that unite us as members of the human race. These shared traits are the foundation for meaningful communication and the cultivation of lasting connections.”
Encouraging Innovative Approaches
Fostering an innovative approach within the team is paramount for the success of a business. To learn how Taqua Malik ensures the same, we asked, “How do you foster a culture of continuous improvement and innovation within your organization?”
“At Freedomvisory, fostering an ongoing dialogue with our community is fundamental to our approach. We believe in the power of collaboration and feedback, recognizing that it’s through these interactions that we can better understand the needs and preferences of our clients. By staying connected and responsive, we aim to cultivate a culture of transparency and trust, where every voice is heard and valued. Whether it’s through technological advancements, creative solutions, or simply thinking outside the box, we’re committed to pushing the boundaries and delivering exceptional experiences that leave a lasting impact on our clients.
Ultimately, our goal at Freedomvisory is simple – to ensure that every interaction with our brand leaves our clients feeling not just satisfied, but genuinely delighted. We believe that by prioritizing innovation, communication, and above all, the happiness of our clients, we can build strong and meaningful relationships that stand the test of time.” Taqua Malik responded.
Staying Ahead of The Curve – Prioritizing Quality
To understand the perspective of Taqua Malik on the adaptability of her brand to the latest market developments and maintaining a competitive edge, we inquired, “In the context of global competition, how has your company adapted its strategies to maintain a competitive edge?”
Taqua Malik passionately replied, “In a competitive climate, prioritizing quality is essential. At our firm, we specialize in delivering solutions that help our clients stand out from the competition. From meticulously crafted listings to creative strategies, we ensure our clients appeal to both shoppers and Amazon algorithm, setting them apart in the market. By equipping our clients with standout solutions and leveraging the latest tools and platforms, we empower them to thrive in today’s dynamic marketplace, with complete resonance with Middle Eastern customs, nuances, and mindset.”
Marking The Right Track
Customer insights are vital to ensure that the business is on the right track, delivering top-notch services. We asked, “What role has customer feedback played in shaping the direction of your products or services?”
“Our growth is tied to the support of our customers. We are committed to continually refining our services and developing solutions that directly address their needs and preferences. By actively listening to market demands, we can tailor our offerings to provide meaningful value and establish lasting connections with our customers.” Taqua Malik replied.
Blending Responsibility with Ethics
We further asked, “How do you approach corporate responsibility and ethical business practices in your operations?”
Taqua Malik continued, “At Freedomvisory, we are dedicated to being an environmentally conscious digital business. With every client partnership, we make a conscious effort to give back to the environment by planting a tree. This not only contributes to a greener, more sustainable future but also reflects our deep commitment to environmental stewardship. We are excited about the positive impact our initiative will have on the world, and we look forward to watching forests flourish for generations to come.”
Setting Freedomvisory Apart
To have a strong brand presence, it is crucial to offer unique services and experiences in the market. So, we asked, “Could you tell us more about your services and products and if you have any upcoming plans regarding them?”
Taqua Malik shared, “We provide premium solutions tailored for Amazon sellers in the Middle East, offering comprehensive services from market research and initial validation to crafting compelling content and photography that drives sales. Additionally, we extend our expertise to support global expansion into Amazon marketplaces across the US, UK, Europe, and Asia.
What sets us apart is our profound understanding of the culture, mindset, and preferences of Middle Eastern audiences, giving us a unique advantage that adds significant value to our clients. Moreover, we offer services in both English and Arabic, ensuring seamless communication and accessibility for all our clients.”
Suggestions For Beginners, we asked Taqua Malik
Lastly, addressing the beginners, we asked, “Would you like to give beginners in the same industry some advice?”
Taqua Malik shared, “Pay close attention to the needs of your market, as meeting these needs is crucial for success. Stay informed about the latest industry trends and developments to remain adaptable and competitive in a rapidly evolving environment. Maintain open and transparent channels of communication with your clients, valuing their feedback and promptly addressing their concerns. This not only fosters loyalty and trust but also provides insights that can help shape your strategies and offerings.
Furthermore, make it a point to base your decisions on solid data and analysis. By leveraging data-driven insights, you can validate your strategies, mitigate risks, and make informed choices that align with market trends and customer preferences. Lastly, always remember to treat your clients as partners in your journey. Prioritize their needs and interests and strive to build strong and enduring relationships founded on mutual respect and trust. By embodying these principles, you can pave the way for long-term success and growth in the industry.”
Follow Taqua Malik on LinkedIn.
Find Freedomvisory on LinkedIn and visit their website https://freedomvisory.com/.
Also Read
Expert Facility Management Solutions With Azzurro: Dr. Suma Velekat
Extensive Financial Advisory Services With Helion Capital: Oliver von Wolff
Serving Excellence And In All Products With SIMONSWERK GmbH: Mowaffaq Balish
