In the fast-paced developing and hustling region of the Middle East, Cont de Arch is emerging as a revolutionary interior design leader. The agency believes in offering an essence of home in a new space, reflecting the needs of its clients.
Vision Behind The Advent Of Ekaterina’s Passion
Ekaterina Patalina’s journey in the field of design started with a clear vision. She states “I believe that interior design plays a crucial role in creating a cozy atmosphere and a sense of home, allowing people, both residents and those who come for work, to find comfort in a new environment and maintain a connection with their native country despite the challenges of business and relocations. In this fast-paced life, our mission is to preserve the feeling of a familiar atmosphere.”
Ekaterina’s professional endeavors in the Middle East are an embodiment of her belief in the power of interior design to make one feel safe.
A Glimpse Of Cont de Arch, we asked Ekaterina Patalina
Even when you are far from home, interior design has the power to keep you feeling at home. The core objectives of Cont de Arch are to provide their clients with a wide range of services and to transform their interiors, standing out as lifestyle experts. Ekaterina elaborates, “Cont de Arch has been actively operating in the UAE market for three years now, and we continue to grow every day. During this time, our team has completed over 200 projects, developed a unique authorial approach in the development of design projects, and established fruitful partnerships in the Middle East and European countries. The main goal of our agency is to provide a comprehensive service that reflects the preferences and way of living of our clients in the designs of our projects.”
Busting Common Myths With Cont de Arch
Every industry has certain prevalent misconceptions that need to be addressed by an expert. Ekaterina Patalina shares, “One prevalent misconception is the belief in the extended timeline for project implementation in our industry. We approach tasks promptly and complete projects within two or three weeks. The modern world has become more mobile, and people are more adaptable to changing residences, ready to adjust their design to evolving styles and lifestyles. In contrast to the past when renovations were seen as a long-term solution, people now realize that design is a solution for the current period of their lives, and they often change their living spaces according to new needs and tastes.
I would also like to draw attention to the financial aspect. For those who have experience working with designers and specialists in our field, it is known that services for furnishing and managing interior design takes up a relatively small percentage of the overall budget as the expenses on furniture and construction. However, many prefer to handle this themselves, overlooking potential challenges such as lack of desired product availability, uncertainty about where to purchase goods, etc. We emphasize optimizing the client’s budget.”
The founder further elaborates, “A common misconception in our industry that I would like to address is related to working with commissions. In the market conditions of the Middle East, we encounter peculiarities in consumer behavior, where people make emotional decisions about purchases. Therefore, it is more advantageous for stores to develop marketing strategies and special promotions to attract customers and boost sales, such as seasonal discounts, especially during periods associated with specific events, for example, the month of Ramadan.
Regarding time, our agency aims to streamline the process. We seek to address the issue of furniture stock, especially relevant in Dubai, where there are challenges in storing and delivering large volumes. This problem becomes significant for those preparing apartments for leasing, as furniture often needs replacement. We approach this issue responsibly, offering minimalist and monochromatic solutions that easily integrate and are versatile. Thus, we provide access to furniture that meets the expectations and real needs of clients, creating practical and stylish interiors.”
Envisioning The Design Space Of The Middle East
The transformation of interior design in the Middle East is evolving and embracing the use of new technologies tailored to climate changes. Ekaterina Patalina replies, “In the next 3-5 years, we plan to expand our market and increase our presence among clients not only in the UAE but also in Saudi Arabia and other countries in the Middle East. The industry’s development is directly tied to the dynamics and changes in the region, and we closely monitor these trends. As the regional markets evolve, we adapt our design concepts and stylistic approaches to meet the demands of our clients and stay relevant.”
As a result of being grappled by challenging climate changes, from scorching sun to unexpected snowfall, as witnessed in February this year in Al Ain, there is a forecast for the development of measures to adapt constructions to climate changes in the regions.
As per a recent research conducted among residents of different regions of Saudi Arabia, revealed that among the primary needs fulfilled by housing, bioclimatic comfort, housing reliability, safety, aesthetic appeal, ensuring privacy within the internal environment, and its status are crucial. Most respondents expressed a desire to improve the climatic comfort in their homes, indicating that these building and internal environment conditions are of utmost concern to residents on a practical level. Residents referred not only to the temperature and humidity of the premises and open areas of urban development but also to the impact of winds from surrounding desert areas carrying overheated air and mechanical impurities.
Future predictions for interior design in the Middle East point to a wider adoption of energy-efficient and ecologically friendly solutions. The use of natural materials and technologies in interior design will be emphasized to maintain pleasant conditions despite the changing climate.
Ekaterina Patalina further suggests, “Utilizing materials like bamboo, oak, and flax—which have superior thermoregulation and complement regional architecture—is growing in popularity. To maintain comfortable conditions in homes and offices despite climate unpredictability, smart home technologies can also be installed. These include energy-saving gadgets and efficient air conditioning systems.”
Accordingly, Cont de Arch keeps up with the times, thus, it will transform its designs by analyzing the market and trends that will lead to the overall stylistic renewal of projects.
Horizon Beyond Services and Sales
As Ekaterina Patalina notes, Cont de Arch is more than just an agency providing services, «Interior design agency Cont de Arch aims to constantly expand its horizons. We actively engage with art organizations, speak at events, and participate in the business community, offering support and assistance. Our goal is to ease the workload of the business community by taking on some of their concerns. We aspire not only to create high-quality interiors but also to influence societal processes, shaping lifestyles in harmony with those who surround us.
Conclusion
In conclusion, we observe that the development of interior design in the Middle East is closely aligned with innovation and adaptation to climate change. Companies like Cont de Arch aim not only to deliver quality services but also to actively engage with the community, participating in processes that shape their way of living and the surrounding environment. It is crucial not only to monitor changes in the region but also to respond flexibly to them, offering corresponding solutions and Ekaterina’s company does exactly the same. Cont de Arch is committed to achieving its goal by ensuring the creation of interior designs that not only warm the soul and immerse one in a comfortable environment but also address questions of functionality and adaptability: «Our projects are not only harmonious and cozy but are also designed with practical needs in mind, providing comfort and convenience in everyday life.»
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