Press Release
Dubai, United Arab Emirates — September 24, 2025 — Blust On, the professional hair color and care brand engineered in Italy and proven across the U.S. and Latin America, today announced the expansion of its regional operation in Dubai and the opening of a distribution hub in Lebanon. The expanded footprint is designed to improve service levels for professional salons and selected retail partners across the Gulf and the Levant via authorized, compliant logistics partners.
Blust On’s Dubai hub (Al Quoz 3) will function as the company’s GCC service center streamlining B2B fulfillment, educator support, and rapid deliveries for salons. In parallel, the Lebanon distribution hub strengthens in-country availability and enables broader Levant reach via authorized partners, so professional customers can access products quickly and reliably across the region.
Leadership statement
“Salons in the Middle East need speed, consistency, and education, not just supply. Our expanded operations in Dubai and Lebanon are built to deliver exactly that, with rapid fulfillment, pro-first support, and a serious commitment to compliance across the region,” said Samuel Zekri, Co-Founder of Blust On. “This is a long-term investment in the GCC and the Levant to serve professionals at scale.”
Professional portfolio
Blust On’s pro portfolio includes:
- Fast Action permanent color (coverage in as little as 10 minutes)
- Long Lasting (a 1:2 mix ratio enabling up to 300 mL working formula per tube)
- ProActive demi-permanent (no ammonia; jojoba + avocado oils for shine and control
- Bleaching range including Vegan Bleach with X-Bond protector (lift up to 9 levels, anti-yellow/red toning)
The brand is purpose-built for busy professional chairs and resistant hair types common in the region.
Expert perspectives
“Across thick, resistant, and textured hair, speed must never compromise the result,” said Enrique Guzman, Blust On Ambassador. “Our 10-minute workflow and precision bleaching options give pros reliable coverage and lift while keeping hair feeling healthy and strong.”
“Blust On truly suits the demands of salons in the Middle East from dense, resistant hair types to fast-paced service days. The formulas respond beautifully and give professionals the control and finish they need every day,” said Victor Keyrouz, Blust On Ambassador.
Professional-first service levels
- GCC coverage through tier-one logistics partners; fast delivery in the UAE and accelerated service across neighboring markets.
- Levant coverage anchored from Lebanon via authorized partners for compliant, cross-border logistics.
- Education & support: On-site and virtual training, technique playbooks, and an expanding network of regional educators and ambassadors, including weekly classes at the Blust On Academy on Al Wasl Road, Dubai.
What’s next
Blust On is preparing to launch a new, AI-assisted website and Pro Portal including guided shade selection, pro verification with B2B pricing, loyalty features, and streamlined reordering designed to help salons standardize results and grow profitability. The brand also confirmed continued growth in Latin America and the U.S., with Morocco and Spain (EU base) on the expansion roadmap.
Blust On opens Blust On Academy on Al Wasl Road to deliver weekly professional education for Middle East salons
Blust On today announced the opening of Blust On Academy on Al Wasl Road, Dubai, a dedicated education space offering weekly classes for licensed professionals. The program focuses on hands-on techniques, mixing ratios, shade selection, and real-world problem solving for resistant hair types commonly seen across the Middle East.
Leadership statement
“At Blust On, education is not an add-on, it’s the engine of consistent results,” said Samuel Zekri, Co-Founder of Blust On. “Blust On Academy brings our educators, ambassadors, and salon partners together every week to master fast, reliable color services and precision lighting AND revolutionary treatments.”
Curriculum highlights
The curriculum spotlights Blust On’s hero lines:
- Fast Action permanent color — coverage in as little as 10 minutes with pro-guided timing and application.
- Long Lasting — a 1:2 mix ratio delivering up to 300 mL working formula per tube for salon efficiency.
- ProActive (demi, no ammonia) — jojoba + avocado oils for shine, control, and anti-fade support.
- Vegan Bleach with X-Bond — lift up to 9 levels, with anti-yellow/red toning and precise application.
Classes include live demos, before/after analysis, model-based workshops, and technique playbooks participants can apply immediately in the salon.
Expert perspective
“Blust On perfectly matches the needs of Middle Eastern professionals. At the Academy we bring those solutions to life, giving hairdressers the tools and confidence to deliver excellence every day,” said Victor Keyrouz, Blust On Ambassador.
How to attend
Weekly sessions run from the Dubai academy, with rotating topics and educator-led intensives. For schedules and registration, visit blust-on.com or contact uae@blust-on.com or via WhatsApp at +971568746904.
Media contact
eMail: Uae@blust-on.com
Web: blust-on.com
About Blust On
Blust On is a professional hair color and care brand engineered with Italian lab partners and built for salon-grade performance: speed, precision, and consistent results. The portfolio spans permanent, demi-permanent, bleaching, and treatment lines, with education and pro support at its core. Blust On operates in the UAE, Lebanon, the U.S., and Latin America, and is expanding across MENA and Europe. Learn more at blust-on.com.
