During the holy month of Ramadan, UAE businesses have announced a variety of offers and promotions, including price-locks, buy-now-pay-later (BNPL), additional bank card discounts, raffles to win automobiles, gift cards worth Dh5,000, and promises of “prices lower than last year”.
Both private and government-backed hypermarket operators and retailers are offering up to 75% discounts on hundreds of goods for the month, totaling more than Dh100 million.
According to the Hijri calendar provided by the Dubai Islamic Affairs and Charitable Activities Department, Ramadan will begin on Tuesday, March 12, 2024.
In addition to e-commerce firms such as Amazon and Noon, hypermarkets offer special deals and discounts on online and offline platforms.
Carrefour, owned by Majid Al Futtaim, has unveiled the ‘Prices Lower Than Last Year’ Ramadan campaign, reducing prices by up to 50% on 5,000 items such as daily needs, fresh food, kitchen appliances, electronics, and more.
It fixed the prices of 100 necessary items such as rice, milk, and oil, among others. It claimed that 100 fundamental essentials would be priced lower than last year after allocating Dh50 million to ensure these products were available to buyers. It stated that oil and milk would be supplied at the lowest prices on the market.
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