The third iteration of the #DubaiDestinations winter campaign was launched today by Brand Dubai, the creative branch of the Government of Dubai Media Office (GDMO), on the orders of Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
The ad highlights the distinctive locations, events, and attractions that make Dubai one of the most sought-after winter vacation destinations worldwide.
The Supreme Committee Overseeing Hatta Development and Brand Dubai announced their partnership to create the first Hatta Festival, a lively celebration of sports, culture, and family entertainment in the center of Dubai’s gorgeous mountain region, as part of the campaign.
The festival, which forms the centerpiece of the third iteration of the #DubaiDestinations winter campaign, will take place from December 15–31 at the newly constructed Leem Lake in Hatta as well as the Hatta Wadi Hub. The campaign’s most recent season, which runs until February 2024, aims to convey the tale of Dubai’s rise to prominence as one of the world’s top winter vacation spots. The campaign will feature engrossing tales from a variety of sources about the emirate’s distinctive wintertime experiences and activities over the course of the following two months.
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