We recently interviewed Nicolas Attara, Managing Partner at Sol Flooring. He has an experience of over 16 years in the Middle East, gaining colossal exposure, with a primary focus on the UAE region. Let’s learn more about Nicolas and his journey through this interview below.
Start Of The Journey
We started the interview by asking, “Which career path led you to where you are today?”
Nicolas Attara shared, “I started my journey in the flooring business in 2007. I was part of international companies with large exposure and succeeded in gaining vast experience in the GCC markets, with more focus on the UAE.”
Underlying Inspiration
We were interested to learn about the inspiration that led him to build the company. We asked, “What inspired you to develop the idea for your company?”
Nicolas Attara shared, “I saw an opportunity in the growing demand for SPC/LVT Flooring in the UAE and an increasing trend for revamping residential units, especially following the Covid pandemic.”
Challenges and Key Points To Overcome Them
Every business faces challenges, considering the tough competition and how they overcome it is what matters the most. So we asked, “What are the most challenging situations your company overcomes? What’s the key strength to overcome it?”
Nicolas Attara shared, “Our company is very young and started afresh. With efforts, hard work, and focus, we continue to strive to build a strong reputation in the market and promote our brand. We are forging close relations with our clients, constantly listening to their requirements, and anticipating their needs.”
Stand-out Factors
We were intrigued to learn about the factors that make them unique from others in the industry. We asked, “What makes your company stand out from all the other businesses in your industry?”
Nicolas Attara replied, “Sol is committed to providing quality products at a mid-price range. At Sol Flooring, our people make a difference.
From excellence in delivery to after-sales services, we remain very receptive to our client’s needs and requirements. Our company also offers matching accessories like skirting, transition profiles, and stair noise.”
Available Services
“Tell us something about your services. What are you working on now?”
Nicolas Attara shared, “We handle new projects and renovations for residential and commercial units. Our flooring solutions offer modern and stylish designs and are easy to install on top of existing floors. They are also waterproof, soundproof, and easy to clean. Currently, we are working on villas and apartments to be handed over soon.”
Adapting To the Latest Technologies
To maintain the top position in the industry, businesses need to adopt all the suitable latest trends and technologies. We asked, “How do you stay on top of new technologies and trends in your industry?”
Nicolas Attara shared, “We perceived a growing demand for Chevron designs in the click system, which has yet to be available. This shows that we at Sol Flooring are always on top of the trends in the flooring industry and constantly looking for innovative solutions.
Sol is also exploring new opportunities to come soon, such as the virtual room visualizer tools as part of our client-focused strategy.”
Advice To Beginners
Starting on a similar path will be inspiring and helpful to hear from an expert like Nicolas. So we asked, “What advice would I give starting entrepreneurs?”
Nicolas Attara shared, “My advice to starting entrepreneurs would be mainly:
- Plan your business carefully
- Always listen to your clients and make sure they are satisfied
- Be on top of the latest trends in the market and offer the most innovative solutions.
- Be solution-oriented.
- Be patient and never lose sight of your objectives. The road to success can be long and rocky.”
Future Plans For The Company
We wanted to learn about the plans Nicolas has for his company. We asked, “What are your visions for Sol Flooring?”
Nicolas Attara shared, “We believe that growth should come from a series of small measured steps instead of big, bold leaps that could put us at risk. We are looking for a full-system solution when revamping interior spaces, from flooring to walls as well as kitchens and bathroom wrapping. We are also looking forward to opening our showroom shortly.”
Connect with Nicolas Attara on LinkedIn.
Find SOL Flooring on LinkedIn or visit http://www.wearesol.net.
