We got a chance to interview Khaled Tawil. He is the Co-Founder of e3Consults. He is a highly resourceful and dynamic professional with demonstrated skills in developing and implementing robust destination management strategies and coordinating effective marketing plans to engage B2B and B2C. Expert in collaborating with cross-functional stakeholders to ensure seamless execution of operations.
Through this interview, we learned about Khaled and his company e3Consults. We started off with how his company began.
The Idea Behind e3Consults
“What’s the idea behind your company?” Our first question to Khaled.
He replied, “The definition of luxury nowadays extends beyond having expensive items. It is a way to spend one’s time, moments, and money. It has become experiential. My entire perspective on experiences and celebrating events is what led me to get the Idea of e3Consults. It’s been a long time coming! In addition, the region has so much to offer in terms of culture, history, food, music, nightlife, and tourism, but it is lacking in the activities department, specifically bespoke experiences. I wanted to create everlasting and bespoke experiences for the people here and transform the way they experience events!
Sharing The Experiences
We then continued by discussing the journey and advice of Khaled, along with a little bit about e3Consults’ goals.
How did you begin your career journey? Do you have some advice for beginners?
“For as long as I can remember, I have been passionate about the events industry. Creating unique experiences for people is my goal so that they can get the most out of the events we curate. It was this that inspired me to start e3Consults.
My journey started back in 2006, after moving from Florida to Jordan. Throughout my career, I have managed events, developed brand strategies, and coordinated public relations campaigns. I believe that the customer experience is of the utmost importance to any business, especially in the events industry.
I have 14 years of international experience in the events industry, where I conceptualized and ran high-profile concerts, events, awards ceremonies, talent shows, book fairs, etc.
By integrating digital, visual, and collateral components into marketing strategies, I am able to drive traffic, create awareness, and create a destination with a wide range of assets. My primary focus is improving and administering our customer experience through proper customer segmentation and profiling. Additionally, I look at touchpoints, satisfaction, and level of service from their perspective.
My advice for beginners would be that you should keep learning, focus on the problems and then find a solution. You have to work hard to achieve your dreams and try learning from your experiences.” Khaled shares.
“What’s the goal of your company?” We asked him.
“Authenticity – Becoming the first-ever company to offer bespoke experiences to residents and tourists in the region.
Reliability – We are both “people person” and thrive on serving the community
by guiding people towards the best their country has to offer and helping them do what makes them happy.
Alteration – Grow into the leading elite luxury lifestyle and destination management company in the region.”
The Views On Teamwork
These goals are unique, and we love how you focus on your customers. That’s why we are also curious about your views on teamwork. What makes the team successful, in your opinion?
Khaled continues, “Promoting ownership, accountability & delegate tasks based on strengths. Apart from this, I believe that teamwork is also crucial for a team’s success. As leaders, we have to provide our team with the proper resources and a stable work environment because that greatly affects their productivity levels and optimism.”
Another question we would like to ask you in this regard is, “How important are employees’ energy levels to the success of e3Consults?”
Khaled replied, “It is very important. As productivity increases, the capacity for dealing with change and driving innovation increases. Additionally, an employee’s satisfaction with their work environment is also essential to productivity and energy increment. For this reason, we set realistic goals and create a positive work environment for our employees.”
Further, How do you plan to motivate your team to go the extra mile?
“Sharing the vision & believing in it. Communication and transparency. Healthy office environment and giving them the space they need to thrive. A team needs guidance, support, and proper resources to grow and evolve. I think that a healthy environment can promote their motivation levels to a great extent.” says Khaled.
Well, that seems pretty interesting. What keeps e3Consults forward even during challenges?
Khaled continues, “A clear vision and goals make our company move forward. Believing in your offerings, services, and human capital is a plus. In addition, I think that our team has been the key player in making the company a success.”
The Ultimate Usage of Technology
Along with challenges, we also discussed digital transformation with Khaled so that we could understand his views on it.
“How do you think technology is leading to changes in businesses? Do you feel it’s helping your company grow?” We asked.
“It increased productivity. Tech usually allows us to process more information than manual methods. Management can also implement business technology to reduce the amount of human labor in business functions.” replies Khaled.
How is your company adapting to digitalization?
“Digitalization is very important to our company as it enhances data management by defining how we gather, store & present it.
Digitalization has added a whole new perspective to businesses. We are able to enhance the customer experience to a great extent through digitalization. It helps us gain data on our customers
and understand their demographics and even behavior. This helps us analyze what our customers would prefer. As a result, we better understand our customers and provide exceptional customer experience.” Says Khaled.
Do you use innovative ideas to be unique?
“Absolutely, innovative ideas and techniques make us unique and stand out from the crowd,” says Khaled.
Would you like to say anything else to our viewers?
“Of course, I would like to invite them to check out our website and services at www.e3consults.com & unlock the e3 experience where today, people have redefined the meaning of luxury; it is no longer just about owning expensive items. It’s about the considered choice of spending one’s time and money on immersive and meaningful experiences with everlasting memories. ‘Life is to be lived, enjoyed and celebrated.” – Khaled Tawil.
Khaled continues, “In addition to that, I would also suggest you keep moving forward and looking for innovative ideas to help you reach your goals.”
What are the services/solutions or products offered by Your Company on par with the current industry standards? Tell us something about your upcoming products or services.
“The perfect event is not just an imagination! We make it a reality here at e3Consults. We are a boutique full-service company run by authentic experts. Our passion for doing something extraordinary combined with innovative ideas helps us build a reimagined experience for you. We offer Experiences, Escapes, and Entertainment, which is why we are called e3. Our services include entertainment, out-of-the-box locations, events curation, brand awareness & content creation.” shared Khaled.
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